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27 ORANGE COUNTY ORANGE UNIFIED TRANSPORTATION BOARD ACTION AGENDA ITEM ABSTRACT Meeting Date: February 20, 2019 Action Agenda Item No. 6.a. SUBJECT: Bicycle Safety Implementation Subcommittee (BSIS) Report DEPARTMENT: Planning and Inspections ATTACHMENT(S): INFORMATION CONTACT: Abigaile Pittman, Transportation/Land Use Planner, 919-245-2567 PURPOSE: Receive a report on the recent activities of the BSIS. BACKGROUND: Since the January 16, 2019 OUTBoard meeting, the Bicycle Safety Implementation Subcommittee (BSIS) met to discuss implementation of social media ads and posts, and radio ads. Radio Media PSA - The Bicycle Safety group is going to produce a short radio PSA. We have a mix of people that can do this. Group member Art Menius mentioned that the Orange County Community Relations Department may have some available spots with WCOM through the end of July. In response, the County's Community Relations Department has offered to donate monthly spots on WHUP and WCOM for a month or two. They have asked if there is a best time, such as a national bicycle safety week/month, and would like to target that time of year. The spots on those stations tend to be about 10-15 seconds. They could do a longer PSA on WCHL (30 seconds) that could be run sporadically throughout the year. Social Media - The BSIS has decided to do a Facebook page and prevent comments because we intend for the page to just be an information page. The group does not want to have argumentative comments on the page. We spoke about have safety tips of the week, `did you know' excerpts of the law, news about bicycle events, photos of bicycle riders and vehicles safely interacting, a link to the County bicycle safety website, and perhaps other websites with useful information. The Community Relations Director has advised that we just start with Facebook. He wants us to concentrate on building up an audience through Facebook before we think about branching out to the Twitter and Instagram if your audience reaches a certain point. He said that he can send posts for us on Twitter through the County account. He advised that it is not possible to stop people from responding on Twitter or Instagram; however, at least on Twitter, no one would necessarily see any kind of comment unless they specifically clicked on the tweet, which most people don't do. The County's IT Department will archive our social media accounts, per County policy. Bicycle Rodeo — Planning staff has contacted the Orange County Sheriff's office and requested to coordinate with them on a hosting a bicycle rodeo for kids this spring or summer. We are awaiting a reply.