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Agenda 8-a - Minutes
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Agenda 8-a - Minutes
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BOCC
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2/19/2019
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Regular Meeting
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Agenda - 02-19-2019 Regular Meeting
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16 <br /> 1 New Business Recruitment— increasing jobs & investment <br /> 2 County's & Towns' economic development staff routinely attend joint marketing and <br /> 3 business development events, & invite participation. <br /> 4 Conduct joint marketing of County's & Town's identified real estate sites and buildings to <br /> 5 business prospects. <br /> 6 Trust to share activity of leads, prospect visits & updates on overall prospect activity. <br /> 7 Joint presentations have been made to the State of NC's main business lead generator: <br /> 8 Economic Development Partnership of North Carolina (EDPNC) <br /> 9 Ongoing partnership have been successful between the County and Towns with <br /> 10 business development prospects, to include the successful recruitment with Chapel Hill <br /> 11 to attract Wegmans, and with Hillsborough for the expansion of Yep Roc <br /> 12 Records/REDEYE. <br /> 13 <br /> 14 Examples of Economic Development Collaboration Between the County & Towns <br /> 15 Workforce Development—examples of school collaborations <br /> 16 Orange County Economic Development staff meet with and advise the Career and <br /> 17 Technical Education (CTE) curriculum planners with the Orange County Schools & <br /> 18 Chapel Hill/Carrboro City Schools, and with staff from Durham Technical Community <br /> 19 College — Hillsborough campus <br /> 20 New Ideas for 2019 — building relationships among agencies <br /> 21 Explore closer liaison with County-wide marketing & programs & advertising <br /> 22 Increase the frequency of joint County & Towns' business prospect recruiting <br /> 23 Increase our mutual internal dialog and resources to support workforce development. <br /> 24 <br /> 25 Examples of Economic Development Collaboration Between the County & Towns <br /> 26 Tourism Promotion — County's efforts on behalf of our Towns <br /> 27 Visitors Bureau advertises and promotes the Towns' local festivals in the County's visitor <br /> 28 guides and materials, and via online social media programs and newsletters. <br /> 29 Visitors Bureau supports local major events that bring tourists to area, including Chapel <br /> 30 Hill's TerraVITA event and the Ackland Art Museum, The Carrboro ArtsCenter, <br /> 31 Hillsborough's Hog Day, the northern Orange County equestrian Polo Tournament, and <br /> 32 the Hillsborough Chamber of Commerce's annual events. <br /> 33 Visitors Bureau staff works with OUR STATE magazine to run feature stories on tourism <br /> 34 happenings in Chapel Hill, Carrboro and Hillsborough. <br /> 35 Visitors Bureau sales staff works with the Towns' local hotels on leads, and to refer <br /> 36 business each week to those hotels with group meeting space. <br /> 37 Visitors Center staff make daily referrals to walk-in visitors who visit each day regarding <br /> 38 local hotels, restaurants, shopping and tourism attractions. <br /> 39 Produces the Orange County Visitors Guide book featuring information on all 3 towns, <br /> 40 and distributes at RDU Airport and "Visit NC" interstate Welcome Centers. <br /> 41 Prepares regular public relations support of the County's major tourism events occurring <br /> 42 in all 3 towns, and advertises through PR Newswire. <br /> 43 Hosts frequent travel media press visitors and gives tours of the area. <br /> 44 Produces the "This is Tourism"segment on WCHL1360 radio to amplify local event <br /> 45 happenings in all 3 towns. <br /> 46 Orange County stakeholders, which includes representatives from all 3 towns and UNC, <br /> 47 sit on tourism's advisory board which meets monthly and reviews tourism programming <br /> 48 and upcoming initiatives. <br /> 49 <br />
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