Agenda - 11-16-2004-5f - Laserfiche WebLink

Browse Search

ORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date: November 16, 2004 Action Age 5 a Item No. SUBJECT: Recvclino Education Grant Award DEPARTMENT: Solid Waste Management PUBLIC HEARING: (Y/N) No ATTACHMENT(S): INFORMATION CONTACT: Agreement Gayle Wilson, 968-2885 TELEPHONE NUMBERS: Hillsborough 732-8181 Chapel Hill 968-4501 Durham 688-7331 Mebane 336-227-2031 PURPOSE: To accept a $10,000 grant from the North Carolina Division of Pollution Prevention and Environmental Assistance (NCDPPEA) to conduct public education in recycling and waste reduction. BACKGROUND: Orange County has been awarded a $10,000 grant from the North Carolina Division of Pollution Prevention and Environmental Assistance (NCDPPEA) to conduct public education in recycling and waste reduction, In conjunction with a National Soft Drink Association (NSDA) advertising campaign, the City of Raleigh (which was awarded a similar NCDPPEA education grant for $25,000) and Orange County will pay for a series of radio advertisements. Together, the two media efforts will create a common and repeated message, focused primarily on can and bottle recycling, especially away from home. This campaign is expected to begin in April 2005, FINANCIAL IMPACT: Orange County must provide a 10% match to the $10,000 NCDPPEA grant, That $1,000 match is already available within the Solid Waste Management advertising line in the 2004-05 operating budget, No additional County funds will be required. Raleigh's match far their $25,000 grant will be 10% or $2,500, The total value of this radio ad campaign is $38,500, RECOMMENDATION(S): The Manager recommends that the Board accept the award of the $10,000 recycling and waste reduction grant and authorize the Chair to sign the agreement on behalf of the Board, subject to final review by staff and the County Attorney.