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Request for Funds Project- Carrboro Tourism Development Authority <br /> Measurements- <br /> • Social Media Impressions on Twitter, Instagram,and Facebook. Estimated R01 through social media <br /> avenues when hosting NATJA estimated over$8 million. <br /> • Published content on Carrboro in print and digital outlets <br /> • Increased views of"It's Carrboro"video <br /> • Future economic impact with increased hotel occupancy revenue,consumer spending in town from <br /> travelers that were encouraged to visit after they read a story published about Carrboro. <br /> Use of CDTA Funds- <br /> Almost the entire conference is sponsored by the destination that hosts the event. Funds will be used to <br /> help off-set conference expenses.We are asking each town and other local organizations to contribute <br /> funds in order for us to be able to host NATJA. <br /> Potential Sources of Cash[Revenue): <br /> • Visitors Bureau to fund most expenses <br /> • Town of Carrboro <br /> • Town of Chapel Hill <br /> • Town of Hillsborough <br /> • Chapel Hill/Carrboro Chamber of Commerce <br /> • University of North Carolina <br /> • Localsponsor <br /> Use of Cash(Expenses): <br /> • Afternoon tours <br /> • All meals for attendees <br /> • Transportation to Events <br /> • Airport Transportation <br /> • Hotel room cost subsidy <br /> • Audio Visual at events <br /> I certify that any significant alterations in the project will be reported to the CTDA as soon as possible and that <br /> I will provide the TDA with a required project report within 30 days of completion of project. <br /> S4iDirector of Sales April 26,2016 <br /> --v, Title Date <br />