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72 <br /> Examples of Tourism Economic Development <br /> Collaboration Between the County & Towns <br /> Tourism Promotion - County's efforts on behalf of our Towns <br /> • Visitors Bureau advertises and promotes the Towns' local festivals in the County's <br /> visitor guides and materials, and via online social media programs and newsletters. <br /> • Visitors Bureau supports local major events that bring tourists to area, including <br /> Chapel Hill's TerraVITA event and the Ackland Art Museum, The Carrboro ArtsCenter, <br /> Hillsborough's Hog Day, the northern Orange County equestrian Polo Tournament, <br /> and the Hillsborough Chamber of Commerce's annual events. <br /> • Visitors Bureau staff works with OUR STATE magazine to run feature stories on <br /> tourism happenings in Chapel Hill, Carrboro and Hillsborough. <br /> • Visitors Bureau sales staff works with the Towns' local hotels on leads, and to refer <br /> business each week to those hotels with group meeting space. <br /> ORANGE COUNTY <br /> NORTH CAROLINA <br /> 19 <br />