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ERCD web page includes the CfE , what it does , membership and the SOE report . Wachholz added that the CfE would like to learn what the County is doing for public outreach and promotions such as what the Solid Waste Department is doing , and what resources that might be available for the commission to use . Wachholz briefly reviewed the other ideas previously discussed such as updating the tax mailing insert , new brochures , Environmental Summit , community fairs and the SOE report . Jones said that the county ' s Information Technology ( IT ) Department deals mostly with the technology side , is web focused and looks at other opportunities for promotion . He suggested that the CfE may want to consider also talking to David Hunt who is the County ' s Information Specialist from the Commissioners ' office . He could provide help and suggestions for press releases and pre - electronic type media . Jones said that the County " s website is about to undergo an overhaul . The current website is an " umbrella type " site , which lists departments and what they do . It reads like electronic brochures and can be confusing to a citizen trying to find out how to get their well water tested ( for example ) . He said that the IT Department wants to provide citizens with more of the information they need instead of a description of departments . The IT Department will work with departments to understand what types of information and services are offered , and then identify categories of information that citizens may want to search for on the website . Jones said the search engine would provide statistics for customer searches and their success in finding information . Jones suggested the CfE members consider if their desire is to promote the CfE itself or to promote the products , information and research generated by the commission . He said there is more traffic on sites that provide dynamic information for clients , such as the County " s GIS web page where a citizen can find out all kinds of information about a parcel of property in the County . If the CfE wants to generate more traffic they should consider a communication plan ; figure out the target audience and what sort of information needs to be presented . Jones said he and David Hunt could look at that communication plan and give recommendations for how the CfE could promote activities . He also suggested looking at ways to promote the CfE 's activities through ERCD . He discussed collecting feedback information from web customers . Wachholz asked about possibilities of promoting links to other sites . Jones reported that his department is looking at previously set up links that did not work due to updates or changes . The County is considering a new technology called spiders ' that check on links to avoid clients getting error codes . There are also issues to consider about information contained on websites linked to the County website . Members asked if the CfE should direct questions to the IT Department . Jones recommended members talk to Stancil about content and links . He said the IT Department will provide the tools that allow efficient site maintenance . Pratt asked if there is a " live "' helpdesk person for people to get assistance to the website or email a question and expect to get a timely response . Jones said that the technology is there , but staffing is uncertain . A lot of citizens contact the County Page 2 of 5 DRAFT January 12 , 2004