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<br />ORANGE COUNTY <br />ORANGE UNIFIED TRANSPORTATION BOARD <br /> <br />ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: October 17, 2018 <br /> Action Agenda <br /> Item No. 4.a. <br /> <br />SUBJECT: Bicycle Safety Implementation Subcommittee (BSIS) Report <br /> <br />DEPARTMENT: Planning and Inspections <br /> <br /> <br />ATTACHMENT(S): <br />1. Revised bicycle safety posters <br />2. Draft web page copy <br /> <br /> <br /> <br />INFORMATION CONTACT: <br />Abigaile Pittman, Transportation/Land <br />Use Planner, 919-245-2567 <br />PURPOSE: Receive a report on the recent activities of the BSIS. <br /> <br />BACKGROUND: At its September 19 meeting the OUTBoard reviewed Campaign initiative to <br />date, current activities including the draft design of five (5) draft bicycle posters, and upcoming <br />next steps. Comments were provided on the draft bicycle posters. The BSIS met on September <br />24 to discuss and refine content for the orangecountybicyclesafety.com website. Additional <br />refinements of the posters have also been ongoing since the last Board meeting. <br /> <br />Attached for the Board’s review are the five draft bicycle posters (Attachment 1), a draft bicycle <br />brochure (Attachment 2), and a final draft of the copy for the website (Attachment 3). <br /> <br />Next Steps <br />• Staff and the BSIS will continue to work on: <br />o The design finalization and production of posters and brochures by the end of <br />November; <br />o Website design finalization and launch by the end of October, and <br />o Circulation of the video PSAs by the end of October. <br />• Social media ads and posts, and radio ads will be underway late fall of this year. <br />Budgeted funds will be utilized for social media ads on Facebook, Instagram and Twitter, <br />print and/or radio ads (WCHL Radio, News of Orange, etc.). Audio PSAs will be <br />produced by WCOM Radio next spring. <br />• The installation of fifteen bicycle safety road signs at entry points to the county and along <br />frequently used bicycle routes late fall of this year. <br /> <br />FINANCIAL IMPACT: There is no immediate financial impact associated with this item. <br />Budgeted funds from are being utilized. <br /> <br />RECOMMENDATION(S): Staff recommends that the OUTBoard: <br /> <br />1. Receive information; and <br />2. Provide any comments or direction that the Board might have. <br />9