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2 <br /> • Festival logistics: The most noted area of improvement for future LocalFest events was in logistical planning. <br /> The primary areas of challenge included the festival lay-out, on-site parking, and permitting. The majority of <br /> these areas of improvement could not have been predicted and are a result of learning from the first year. One <br /> of the most noted examples of this was the placement of the main music stage, which seemed disconnected <br /> from the rest of the event and made for difficult navigation for some performers. Most other areas of <br /> improvement will result from having a template from the first year that can ease the planning process in future <br /> years. <br /> • Content: While the majority of patrons enjoyed the offerings of the festival, many people expressed a desire for <br /> even more children's activities, particularly more animal exhibits. Future events will continue to emphasize and <br /> improve on the local elements of the festival by utilizing even more performing and visual arts from Orange <br /> County. <br /> • Transportation: Overall, the shuttle process operated exceptionally well. However, several changes will be made <br /> for next year including a smaller selection of off-site lots. The majority, about 75%, of festival patrons parked <br /> within a half mile of the festival site; therefore, focus will be given to expanding close-by parking options. <br /> • Promotion: Festival promotion will be more emphasized in future years with a precise budget and full marketing <br /> plan. Promoting the festival will begin with diverse outreach methods that could help attract a patron base more <br /> reflective of the diverse demographics of Orange County. <br /> • Sponsorships: Few sponsorships were secured this year. An analysis of the purpose and goals of the event are <br /> required to determine the need for sponsorship. After this is assessed, a more organized and targeted <br /> sponsorship solicitation plan can be developed and implemented. <br /> In summary, the success of this year's festival was due to the dedication of many Orange County staff, particularly the <br /> core planning committee. While this leadership team made the event a success, it was the result of an observed need <br /> and actions taken proactively to ensure a successful event for the county. <br /> ORANGE COUNTY ARTS COMMISSION <br /> 200 South Cameron Street I Hillsborough,NC 27278 <br /> 919.245.2335 1 www.artsorange.org I arts @orangecountync.gov <br />