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2.Creative rebrand -July 2018-December 2018 <br />3.Delivery of Print Ad Templates with Refreshed Creative -December 2018 <br />4.Launch Paid Dispay Campaigns -December 2018 <br />5.Execute social media content strategy and develop posts -Ongoing/throughout <br />2018-19 <br />6.Execute paid social and digital strategy and advertising-Ongoing/throughout <br />2018-19 <br />7.Develop monthly analyticsreports -Every month ongoing <br />8.Weekly Orange Slices newsletter development and deployment -Every week <br />ongoing <br />9.Tentpole campaign planning/PR Support -Ongoing <br />10.Proactive media outreach -Ongoing as needed <br />iii)Should County reasonably determine that Providerhas not met the Milestone <br />Dates established in Section 3(a)(ii),Countyshall notify Providerof the failure to <br />meet the Milestone Date. The County,at its discretion may provide the Provider <br />seven (7) days to cure the breach. Countymay withhold the accompanying <br />payment without penalty until such time as Providercures the breach.In the <br />alternative, uponProvider’s failure to meet any Milestone Date the County may <br />modifythe Milestone Date schedule. Should Provideror its representatives fail to <br />cure the breach within seven (7)days,or fail to reasonably agree to such modified <br />schedule,County may immediately terminate this Agreement in writing,without <br />penalty orincurring further obligation to Provider.This section shall not be <br />interpreted to limit the definition of breach to the failure to meet Milestone Dates. <br />4.Duration of Services <br />a.Term.The term of this Agreementshall be from July 1, 2018to June 30, 2019. <br />b.Scheduling of Services <br />i)The Providershall schedule and perform itsactivities in a timely manner so as to <br />meet the Milestone Dates listed in Section3. <br />ii)Should the County determine that the Provideris behind schedule, it may require <br />the Providerto expedite and accelerate its efforts, including providing additional <br />resources and working overtime, as necessary, to perform itsservices in <br />accordance with the approved project schedule at no additional cost to the <br />County. <br />iii)The Commencement Date for the Provider's Basic Services shall be July 1, 2018. <br />5.Compensation <br />a.Compensation for Basic Services.Compensation for Basic Services shall include all <br />compensation due the Providerfrom the County for all services under this Agreement. <br />The maximum amount payable for Basic Services is Five Hundred and Two Thousand <br />and Two Hundred and TenDollars ($502,210 as set forth in Exhibit 1). In the event the <br />amount stated on an invoice is disputed by the County, the County may withhold <br />Revised 10/17 3 <br />DocuSign Envelope ID: E85652A2-D11A-4BD6-9E0F-03FE9C50F4EC