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5 <br />Paid Social Payment to Facebook for promoted Facebook and Instagram ads to drive in- <br />state and out-of-state consideration. <br />Influencer Campaigns Payment to influencers for their work in writing blog and social <br />media posts promoting the area, plus their travel expenses included. <br /> <br />2019 Budget <br />Project Component FH Fees Expenses <br />Social Media & Marketing Content $12,500 (monthly) <br />Social Media Profile Management, Listening & Reporting$5,000 (monthly) <br />Paid Social & Digital Advertising $4,000 (monthly) <br />Creative Brand Refresh & Print Ad Production $50,000 (one-time) <br />2019 CVENT Subscription $34,210 (annual) <br />Display and Paid Search $85,000 (annual) <br />Paid Social $60,000 (annual) <br />Influencer Campaigns $15,000 (annual) <br />2019 Project Total (July 2018 – June 2019) $308,000 (annual) $194,210(annual) <br />FLEISHMAN-HILLARD INC. Chapel Hill/Orange County Visitors Bureau <br />By ______________________________ By ______________________________ <br />Andrea Moody Laurie Paolicelli <br />SVP, PTR, GM Executive Director <br /> <br />Date ____________________________ Date ___________________________ <br />DocuSign Envelope ID: E85652A2-D11A-4BD6-9E0F-03FE9C50F4EC