Orange County NC Website
5 <br />The Odum Institute responded to the suggestion of conducting another convenience center survey at <br />this time as follows: <br />1. The January 2015 SWCC survey provided an accurate and reliable snapshot of SWCC usage by <br />residents who live within and outside town limits. It is not clear to us the purpose of collecting <br />additional data on this some matter. While overall SWCC usage rates do fluctuate with weather <br />and other seasonal changes, such fluctuations would change the survey conclusions only if they <br />affect the behavior of residents within town limits differently than those outside town limits. <br />Weather affects everybody. Vacations and holidays affect everybody. Before spending <br />resources on another SWCC user survey, we urge the SWAG to consider what parameters, if any, <br />can reasonably be expected to affect in -town and out -of -town residents differentially. <br />2. Some may feel that "more data is always better data." If data were free and obtainable without <br />involvement of the humans under study, this might be true. But neither is true here. The <br />sampling ratio needed to get good survey estimates of the SWCC in a reasonable length data <br />collection period is one in five; one of every five users entering the SWCC is surveyed. ;, a <br />sampling ratio of 1 in 5 means that a large number of users will be sampled for survey more than <br />once, and some more than twice. The "annoyance" factor of this situation is significant and the <br />result is refusals (known as "nonresponse. ") Nonresponse introduces "noise" in the data and <br />reduces the trustworthiness of survey estimates. In the January 2015 survey, field staff <br />encountered a total of 16 refusals (about 1 %). This reflects a good cooperation rate and the <br />"noise" from the substitutions is likely having no effect on the survey estimates. But the more <br />surveys that are conducted, and the more frequently, the less tolerant the public will be, and the <br />higher the refusal rate. Data from additional surveys are not necessarily better data if they <br />contain more noise. <br />3. If an additional survey were conducted, it would not be appropriate to combine the two surveys <br />into a single estimate. They would be two individual snapshots in time, and if they differ, the <br />SWAG would need to decide how they would be used as such for policy and decision making <br />purposes. <br />4. With an unlimited budget, one could consider a continuous data collection design in which SWCC <br />users are sampled and surveyed across all operating hours of all SWCCs across the entire <br />calendar year, with a sampling ratio much lower than 1 in 5. This would account for all seasonal <br />variations and minimize nonresponse, but it would be extremely costly and would require a <br />complete calendar year of data collection to generate results. <br />5. We understand that Orange County plans to close the Eubanks Convenience Center for upgrades <br />beginning in August 2015 and will not re -open it until May of 2016, and that a temporary <br />replacement site will provided only for collection of bagged household waste Since this <br />interruption of normal operations could result in temporary changes in user behavior (e.g. users <br />may go to other SWCCs or even to out -of- county locations), we caution the SWAG about making <br />conclusions about long -term behavior from any data collected during this period —if any are <br />collected. <br />