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2. Creative rebrand - July 2018-December 2018 <br /> 3. Delivery of Print Ad Templates with Refreshed Creative - December 2018 <br /> <br /> 4. Launch Paid Dispay Campaigns - December 2018 <br /> 5. Execute social media content strategy and develop posts - Ongoing/throughout <br />2018-19 <br /> 6. Execute paid social and digital strategy and advertising-Ongoing/throughout <br />2018-19 <br /> 7. Develop monthly analytics reports - Every month ongoing <br /> 8. Weekly Orange Slices newsletter development and deployment - Every week <br />ongoing <br /> 9. Tentpole campaign planning/PR Support - Ongoing <br /> 10. Proactive media outreach - Ongoing as needed <br /> <br />iii) Should County reasonably determine that Provider has not met the Milestone <br />Dates established in Section 3(a)(ii), County shall notify Provider of the failure to <br />meet the Milestone Date. The County, at its discretion may provide the Provider <br />seven (7) days to cure the breach. County may withhold the accompanying <br />payment without penalty until such time as Provider cures the breach. In the <br />alternative, upon Provider’s failure to meet any Milestone Date the County may <br />modify the Milestone Date schedule. Should Provider or its representatives fail to <br />cure the breach within seven (7) days , or fail to reasonably agree to such modified <br />schedule, County may immediately terminate this Agreement in writing, without <br />penalty or incurring further obligation to Provider. This section shall not be <br />interpreted to limit the definition of breach to the failure to meet Milestone Dates. <br /> <br />4. Duration of Services <br /> <br />a. Term. The term of this Agreement shall be from July 1, 2018 to June 30, 2019. <br /> <br />b. Scheduling of Services <br />i) The Provider shall schedule and perform its activities in a timely manner so as to <br />meet the Milestone Dates listed in Section 3. <br /> <br />ii) Should the County determine that the Provider is behind schedule, it may require <br />the Provider to expedite and accelerate its efforts, including providing additional <br />resources and working overtime, as necessary, to perform its services in <br />accordance with the approved project schedule at no additional cost to the <br />County. <br /> <br />iii) The Commencement Date for the Provider's Basic Services shall be July 1, 2018. <br /> <br />5. Compensation <br /> <br />a. Compensation for Basic Services. Compensation for Basic Services shall include all <br />compensation due the Provider from the County for all services under this Agreement. <br />The maximum amount payable for Basic Services is Five Hundred and Two Thousand <br />and Two Hundred and Ten Dollars ($502,210 as set forth in Exhibit 1). In the event the <br />amount stated on an invoice is disputed by the County, the County may withhold <br />Revised 10/17 3 <br />4