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DocuSign Envelope ID: COBF04D9- 1E81- 4FFE- A25B- C99E10EE307B <br />How will you Women's Voices Chorus will evaluate the success of both the Fall <br />evaluate whether or retreat workshop and the Spring concert. <br />not your goals have <br />been met? We recognize that diversity education and initiatives require <br />sustained attention to flourish. Immediate measures will be our <br />singers' exposure to new vocal techniques that will be implemented <br />in the Winter concert. We will use a post- retreat survey to determine <br />the response of the membership to the workshop. Long -term <br />measures will be the ways in which our chorus membership and our <br />continued community outreach evolve. <br />For the Spring 2019 concert, given the thematic content, the world <br />premiere of a Women's Voices Chorus — commissioned work, and the <br />collaborative nature of the performance itself, we expect a large and <br />diverse audience to attend in a gorgeous, newly renovated <br />performance space. <br />The chorus keeps detailed records of concert attendance, cost, and <br />earnings. The WVC Board and Artistic Director review these details <br />regularly and will do the same for our Spring 2019 concert, to <br />evaluate how to more effectively reach community members and <br />grow our audience base. <br />In addition to our own analysis, our concerts are regularly reviewed <br />and receive accolades from local reviewers, such as this most recent <br />review in CVNC: https: / /www.cvnc.org /article.cfm ?articleld =8964 <br />How do you promote Women's Voices Chorus has a long history of high - quality <br />and publicize the performances. We are committed to using materials of equally high <br />work of your quality to market our concerts. We work with a professional graphic <br />organization? designer to create a visual representation of each upcoming concert <br />theme and carry that art throughout our marketing materials. These <br />printed materials include posters, postcards, and business -size <br />cards that members distribute to publicize our concerts. Some <br />sample marketing materials from previous concerts are attached to <br />this application. In addition, we promote concerts via our website <br />(womensvoiceschorus.org), Facebook page, and paid advertising <br />with Triangle Sings, CVNC.org, and WCPE and WCHL radio stations. <br />