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DocuSign Envelope ID: E271EC54- B954- 46F4- BCE3- 9FB02C9E1328 <br />How will you VOICES is requesting funding to support our operating budget, <br />evaluate whether or specifically the salary of our rehearsal accompanist. Evaluation will <br />not your goals have focus on both financial outcomes as well as the quality of the <br />been met? concerts and their reception by the audience and our members. <br />We will gauge audience reaction through a brief survey at selected <br />concerts, as was done in 2017 -18. The quality of our performances <br />will be reviewed from live recordings by the Artistic Director. The <br />Board further will evaluate published critical reviews (CVNC) and <br />member feedback. The Board also will examine trends in ticket sales, <br />revenue streams, expense lines, and member satisfaction as <br />markers of organizational health. <br />• Promoting VOICES and CANTARI's season at Chapel Hill Festifall. <br />• Promoting the season program on our website <br />(www.voiceschapelhill.org) and featuring each upcoming concert <br />prominently a month in advance. <br />• Implementing MailChimp email marketing campaigns for each <br />concert (1700+ contacts). <br />• Listing concerts on 15 online calendars, including Raleigh N &O and <br />The Classical Voice. <br />o VOICES concerts have been featured repeatedly as "the classical <br />pick" for the week in the News and Observer. <br />• Promoting Voices and Cantari concerts on Facebook, and to local <br />schools, churches, and senior communities. <br />• Placing ads on TriangleSings! website and through the <br />TriangleSings! mailing list. <br />• Disseminating press releases for the season's program in late <br />summer 2018. <br />• Scheduling radio interviews on WCPE, WCHL, and WHUP with Dr. <br />Futrell, the board president, and with soloists or composers, as <br />applicable. <br />• Distributing printed posters in Chapel Hill /Carrboro <br />• Securing concert reviews on CVNC. See sample reviews at: <br />• https: / /cvnc.org /article.cfm ?articleld =8959 <br />• https: / /cvnc.org /article.cfm ?articleld =8980 <br />Our financial goal in 2018 -19 is to end the season with a surplus of <br />about $8,000. <br />How do you promote <br />Patrick Tang is the VOICES Board Director responsible for public <br />and publicize the <br />relations. Publicist Gia Podobinski is retained as necessary for <br />work of your <br />special publicity campaigns. Mandie Sellars, founder of Sellars <br />organization? <br />Design and TriangleSings!, assists with the design of the VOICES <br />season program and ongoing redesign of the VOICES website. Our <br />promotional activities in FY18 -19 will include: <br />• Promoting VOICES and CANTARI's season at Chapel Hill Festifall. <br />• Promoting the season program on our website <br />(www.voiceschapelhill.org) and featuring each upcoming concert <br />prominently a month in advance. <br />• Implementing MailChimp email marketing campaigns for each <br />concert (1700+ contacts). <br />• Listing concerts on 15 online calendars, including Raleigh N &O and <br />The Classical Voice. <br />o VOICES concerts have been featured repeatedly as "the classical <br />pick" for the week in the News and Observer. <br />• Promoting Voices and Cantari concerts on Facebook, and to local <br />schools, churches, and senior communities. <br />• Placing ads on TriangleSings! website and through the <br />TriangleSings! mailing list. <br />• Disseminating press releases for the season's program in late <br />summer 2018. <br />• Scheduling radio interviews on WCPE, WCHL, and WHUP with Dr. <br />Futrell, the board president, and with soloists or composers, as <br />applicable. <br />• Distributing printed posters in Chapel Hill /Carrboro <br />• Securing concert reviews on CVNC. See sample reviews at: <br />• https: / /cvnc.org /article.cfm ?articleld =8959 <br />• https: / /cvnc.org /article.cfm ?articleld =8980 <br />