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DocuSign Envelope ID: 6C20D6C2- CD25- 4B09- 85C1- D62726BBA343 <br />How will you Each of our programs, committees and projects sets annual goals <br />evaluate whether or and conduct an end of program /event evaluation and debrief. <br />not your goals have Success indicators include but are not limited to: <br />been met? - increase of services and the number people and specifically artists <br />served <br />- more diverse demographics of the target population served - age, <br />ethnicity, gender and geographic location <br />- review of budget with actual costs <br />- a 3 -year budget comparison <br />- The use of statistical surveys that are shared with /in conjunction <br />with other arts and cultural organizations, the Town and County <br />- annual performance review of staff <br />In the previous section of primary goals, there are specific areas of <br />growth. Specifically, we will see growth in areas of: <br />- Financially through increasing artist employment in the areas of <br />retail sales and teaching opportunities. (we currently have over <br />$25,000 of class equipment and materials stored in a donated space). <br />- Relieving some board members of day -to -day duties, we will be able <br />to greatly increase our outreach into the community, business, <br />corporation and political leadership <br />- Increase our visibility through marketing, branding and especially <br />develop closer relationships in the community with one on one <br />meetings. <br />How do you promote Since July (when our current program coordinator started), we have <br />and publicize the increased our social media presence and seen the following growth <br />work of your in subscribers and followers: <br />organization? • Monthly e- newsletter — 3,105 (16% increase) <br />• Facebook — 1,972 (11% increase) <br />• Instagram — 888 (126% increase) <br />• Twitter — 209 (63% increase) <br />In addition to social media outlets, we run regular paid ads on WUNC <br />and in the News and Observer, promote all of events and programs <br />through local print newspapers and online event calendars and <br />distribute flyers and brochures. <br />Please describe <br />As a result of this year's strategic planning, a primary goal of the <br />efforts by your <br />board and program /event chairs is to concentrate on sustainability <br />organization to <br />and fund development. Subcommittees were created in areas of <br />generate revenue. <br />monetization (programs, events and Gallery & Gift Shop), <br />sponsorships and donations (private, business and corporate), <br />annual fundraising events, grant seeking and writing and arts <br />education classes for the public, schools, and artists. <br />The committee members are energized and committed to raising the <br />bar by raising funds and expectations. <br />Resumes of artists /administrators <br />Ferrell_E_resume_2018.pdf <br />