Orange County NC Website
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DocuSign Envelope ID: BD01B7A1- D313- 4FO2- 9FOE- C26DFFC84BEE <br />How do you promote ATI is highly active and visible in the Orange County community and beyond! <br />and publicize the work <br />of your organization? Traditional marketing channels include radio (WUNC, link here to client testimonial: <br />http: / /wunc.org /post /multimedia - installation- features - marginalized- voices #stream /0; <br />WCHL, link here to ED interview: https:// chapelboro .com /wch1/kidsq /october- 25 -see- <br />feelings; and PRI, link here to client story: https: / /pri.org /stories /2013 -04 -23 /karen- <br />refugees- myanmar- find - foothold- north- carolina). We have recently been asked to <br />participate in a three -part interview on the CW -22, and we have had numerous <br />newspaper articles printed on our programs (links here: http://www.ncati.org /in -the- <br />news/). <br />Beyond these traditional marketing channels, we have a strong —and consistently <br />updated — social media presence on Facebook <br />(https: / /www.facebook .com /ArtTherapyinstituteNC /), Twitter <br />( https : / /tvAtter.com /ncarttherapyins), and Instagram <br />( https : / /www.instagram.com /atiofnc /). We have over 4000 followers through these <br />venues, and have also been guest bloggers online: https:/ /www.hias.org /blog /guest- <br />post- newcomer -art- exhibit - expands - dialogue - north - carolina <br />We engage in direct mailings to our funders, and posters for all training events and <br />exhibitions are hung around Chapel Hill /Carrboro and beyond. Event marketing <br />includes our annual fundraiser, I Heart Art, which is open to the Community and <br />aggressively advertised. Beyond I Heart Art, our end -of -year online fundraiser <br />reaches thousands of people internationally, and pulled in close to $30,000 last year <br />from over 100 donors across the world. <br />ATI produces a monthly electronic newsletter which includes our marketing calendar, <br />call for volunteers, organization news and a link for donations. Our website (ncati.org) <br />is updated regularly, and contains similar information. Additionally, the Triangle - <br />based board promotes ATI verbally and through personal social media on a regular <br />basis. <br />Our monthly art shows and workshops, advertised via various news outlets, offer <br />ongoing exposure to our work. We also advertise ATI at local street fairs and <br />festivals (approximately 4 per year) and host smaller, community -based fundraisers <br />at local breweries and restaurants. Finally, we advertise our organization through <br />peer - reviewed journal articles, of which we have four currently, and one more in press <br />(Examples: https : / /www.ncbi.nim.nih.gov /pubmed /26933006 and <br />http: / /www.ingentaconnect.com/ content / intellect / jaah /2016/00000007/00000002/art0001 <br />