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2018-379-E Arts - Renzo Ortega arts grant
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2018-379-E Arts - Renzo Ortega arts grant
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Last modified
8/14/2018 10:36:41 AM
Creation date
8/14/2018 10:11:12 AM
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Contract
Date
8/8/2018
Contract Starting Date
7/1/2018
Contract Ending Date
6/30/2019
Contract Document Type
Grant
Amount
$1,303.00
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R 2018-379 Arts - Renzo Ortega arts grant
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\Board of County Commissioners\Contracts and Agreements\Contract Routing Sheets\Routing Sheets\2018
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DocuSign Envelope ID: A023CC76- 5B82- 4DB3 -B1 BB- E56AC21E0560 <br />Project /Program The Southern Series is a painting project I have been working since I <br />Summary relocated to Carrboro in the fall of 2016. This series represents the <br />issues that low- income families confront, such a housing crisis, <br />health insurance, discrimination, displacements, and the hopeful <br />efforts to improve their quality of life. I am painting this series <br />because my journey is similar to the experience of many people that <br />came to this country. Being an active community member, make us <br />part of the Country's economy and culture. Painting it is strongly <br />related to our identity, for this reason as a Peruvian - American painter <br />working in The Orange County I want to continue with the legacy of <br />the WPA artists that during the great depression expressed in their <br />work the life of the people of America. Our current times are similar <br />and I believe that my paintings will contribute with a message of hope <br />and a statement that we are building culture. Art expressions are <br />crucial, art sets out cultural models in a continuous renovation. <br />America identity is the fusion, our art expressions are not a <br />characteristic of the immigrant nostalgia. We are a living culture and <br />my painting project is about that. <br />This new body of work will be exhibited in August at my upcoming <br />solo show at The ArtsCenter in Carrboro. Show my work there is a <br />great opportunity because as a local artist I think it is important to re- <br />value the art made in our communities. Community- engaged art <br />projects are effective to generate social conscious. But <br />unfortunately, this practice does not consider the painting craft. As a <br />local painter having access to show my work it is a community <br />engagement activity. Because the appreciation of art generates a <br />dialogue. Painting open doors inviting the viewer to be part of it, <br />having its own lecture and interpretation. This interaction advances <br />my artistic career as a painter filling out my mission. <br />Social media is the main advertising tool for my project. I will be <br />posting Images of the process on Instagram and Facebook to <br />generate anticipation. Including hashtags related to the work. Flyers <br />and posters of the exhibition will be print and distribute in commercial <br />areas, art events and venues. I will send a press release to <br />magazines and newspapers including images of the work to exhibit. <br />All promotional materials will have Orange County Arts Commission <br />logo, website, and hashtag. <br />The Artist Project Grant will cover the costs of professional quality <br />painting supplies, studio rent, an artist stipend. The other part of the <br />money will be to cover costs of the exhibition preparation such as <br />packing, installation, and transportation of artwork, the same as <br />promotional materials including costs of design, printing, and social <br />media ads. <br />
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