Agenda - 04-19-2005-9b - Laserfiche WebLink

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• Develop a service structure to accommodate rural general public service. 9 Develop passersger° and agency surveys to be administered twice each year to address system performance. • Prepare a rider°,s guide with specific rules and regulations for riders. • Increase outreach and marketing efforts to provide greater understanding of the transit system and how it can benefit the rider. • Update job descriptions for Director and Administrative positions at DCA to reflect job expectations and provide guidance for improvement, Orange County CTIP The Orange County Public Transportation Service (OPT) provides transportation services to agency clients and general public passengers residing in the rural areas of Orange County. OPT utilizes a fleet of 23 vehicles to provide transportation for 6 agencies. The system provided 113,198 passenger trips in FY04. Chapel Hill Transit (CHT) serves the urbanized areas of Chapel Hill and Carrboro. The OPT system is a division of the Orange County Department on Aging (DOA), A Transportation Services Boazd (TSB) provides input to the OPT's Supervisor. The TSB reflects a recent reorganization of the old Transportation Advisory Board (TAB). The plan provided the following recommendations for improvement. • OPT participates in the regional transit pass program with CAT, DATA, and TTA and should continue its participation, but monitor usage on an annual basis. • OPT is listed on the gotriangle.org website, but is not included in the trip planning software, The supervisor should coordinate with TTA officials to add the Orange Express into the trip planning softwaze. • The TSB has a newly adopted set of by-laws that should be monitored for its effectiveness. • Develop a formal mazketing plan that documents outreach efforts and recommended cycle for publicity efforts and customer surveys. • Conduct an annual survey of service quality, unmet needs, etc. for contracting human service agencies, human service riders, and general public riders. • OPT and TTA aze negotiating the potential for TTA to assume financial responsibility for the existing Orange Express route. These negotiations should continue and OPT should periodically evaluate the potential ways to meet TTA's farebox recovery requirements. This evaluation should consider both TTA and OPT operation of the route, • TTA recently discontinued service to Duke, but interest in the community remains high. The OPT Supervisor has identified a conceptual replacement route. Assuming TTA funding is secured for the Orange Express, the OPT Supervisor should finalize plans for the east/west route, including the connections to DATA routes. • Service hours aze inadequate for second-shift workers and evening activities. OPT should investigate the potential ridership levels and hours of need. Service could potentially be offered by using a taxi service or other vendor. 3/18/2005