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0 4.2.j Promote Regional Bike to Work Month. - The Orange County TDM Coordinator <br />will follow marketing plans created in Top Task #3 to extend the reach of regional Bike to <br />Work Month campaign, leveraging ongoing efforts by the Sustainability Program and the <br />Planning and Inspections Department to catalog, map, and improve County bicycle <br />infrastructure. The TDM Coordinator will also organize and participate in encouragement <br />efforts to promote bicycling as a commute mode, including bicycle breakfasts, giveaways, <br />and other incentives. <br />Proposed Outputs and Outcome Tracking <br />• One meeting with Orange County Bicycle Safety Task Force to promote <br />Bike to Work Month and coordinate actions. <br />• Meet or call all top 5 employers as well as Durham Tech's Orange <br />County Campus and UNC Health Care - Hillsborough Campus to <br />promote participation in Bike to Work Month. <br />o For any employer who plans to participate, they will include the <br />Orange County TDM Coordinator on their messaging for tracking <br />purposes. Wherever possible, the Orange County TDM <br />Coordinator will participate to take pictures, collect testimonials, <br />and distribute information and promotional items. <br />• 1 website post with ways to participate <br />• Participate in 3 in- person events to promote Bike to Work Month. <br />• 4.3.c Promote TDM through social media -The Coordinator will collaborate with <br />County Public Relations staff and Communicators Committee to post TDM messaging on <br />County social media for all quarterly regional campaigns. <br />■ Proposed Outputs and Outcome Tracking <br />• 16 Posts on Social Media: 1 per week throughout the month of each <br />quarterly regional campaign. <br />• 5.2.a Increase marketing, promotion, and outreach to target areas. - The Orange <br />County TDM Coordinator will promote quarterly regional campaigns at existing events for <br />County employees and outreach opportunities within the Hillsborough hotspot throughout <br />the year such as the existing spring Earth Evening celebration, the summer Orange <br />County Expo, and the late fall Employee Appreciation Lunch. <br />■ Proposed Outputs and Outcome Tracking <br />• Active event participation and distribution of 50 branded promotional <br />items or informational pieces per event. <br />5.3.a Provide TDM information for special events. — As previously mentioned, the <br />OCCO Program will participate in existing large events throughout the year to promote <br />quarterly regional campaigns, but they will also provide TDM resources such as single - <br />event ride - matching to facilitate alternative transportation to the events. To reach out to <br />large event organizers, the Orange County TDM Coordinator will leverage the existing <br />relationships that have been established by the Solid Waste Management Department for <br />waste diversion activities. Given the pre- existing focus of these events on sustainable <br />waste diversion practices, organizers should be receptive to layering in outreach on travel <br />alternatives for the events. <br />■ Proposed Outputs and Outcome Tracking <br />• Meet or call all event organizers to connect them with TDM resources to <br />create transportation options for attendees. <br />o For any events that use TDM services, their participation will be <br />tracked through STRNC or through an after -event <br />communication /survey. <br />0 5.6.a Encourage students of driving age to use TDM services, especially during <br />peak hours. — The Orange County TDM Coordinator will partner with administrators at <br />Triangle J <br />Council of Governments <br />