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WORKPLAN: DETAILED TASKS &ACTIVITIES <br />Top Tasks: Include a detailed description of each task below. Include references to the Activities <br />from the Revised 7 -Year Plan (see Attachment A) that each task helps implement. (Please use the <br />Activity numbering from Attachment A, not the original 7 -Year Plan.) <br />Top Task #1: Promotion of Quarterly Regional Campaigns <br />Description — Promotional activities in this Top Task focus on distributing materials and <br />messaging related to regionally- coordinated campaigns. This is the distribution of either pre- <br />existing content or content that was created as part of the marketing work of Top Task #3. <br />The OCCO Program will fully participate in these quarterly efforts to promote regional services in <br />a two -step process: 1.) They will participate in planning for these campaigns and coordinate <br />messaging with regional staff the month before the campaign launches. This includes <br />participating in the monthly GoPartners meeting and helping to coordinate the Golden Modes <br />awards; 2.) They will implement the campaign in coordination with regional and local partners, <br />taking advantage of existing Orange County events and other communication channels to reach <br />large numbers of County staff and residents (e.g. — Transit Academy, new employee orientation, <br />Orange County Expo, etc.). Marketing plans for these promotional efforts will be created two <br />months in advance of implementation as part of Top Task #3. Process improvement feedback will <br />be provided on an ongoing basis and by request for this process under Top Task #5. <br />Related Activities from Revised 7 -Year Plan <br />0 4.2.a Develop and implement detailed marketing plans. - The Orange County TDM <br />Coordinator will implement marketing plans developed under Top Task #3, to promote <br />quarterly regional campaigns through all appropriate media channels to reach employees <br />in the Hillsborough hotspot and Orange County facilities. <br />■ Proposed Outputs and Outcome Tracking <br />• One marketing plan will be followed per quarter following NCDOT <br />guidelines and best practices of partners. <br />0 Outcomes of following these plans can be measured by how well <br />the plan fit with the actual process after completion. <br />• Meet or call all top 5 employers as well as Durham Tech's Orange <br />County Campus and UNC Health Care - Hillsborough Campus to <br />promote participation in quarterly regional campaigns. <br />0 For any employer who plans to participate, they will be asked to <br />include the Orange County TDM Coordinator on their messaging <br />for tracking purposes. Wherever possible, the Orange County <br />TDM Coordinator will participate to take pictures, collect <br />testimonials, and distribute information and promotional items. <br />4.2.f Develop and disseminate outreach materials about the success of the TDM <br />Program - The Orange County TDM Coordinator will collect data on the importance of <br />TDM efforts and the impacts of the Triangle TDM program in Top Task #3. They will then <br />use that data to create and distribute persuasive and authoritative messaging about the <br />benefits of TDM for commuters. <br />■ Proposed Outputs and Outcome Tracking <br />• Use local events (i.e. Earth Day, Employee Appreciation Lunch, and <br />Farm to Fork) to promote the benefits of alternative commuting. <br />0 Table at four local events held within the County and promote <br />quarterly campaigns <br />Triangle J <br />Council of Governments <br />