2018-203 OPT - Triangle J transportation demand grant

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Students will be motivated by a campaign- branded promotional item -e-g+# -said in exchange for their pledge, as well as a sense of competition with other schools in the region. This campaign will also cultivate a sense of purpose with students by sharing facts on the environmental, financial, health and time management benefits of using sustainable transportation to get to, from and around campus and the region. The Orange County TDM Coordinator will promote the campaign and regional pledge form, by hosting tabling events, engaging student organizations in peer -to -peer outreach, and by having ad space as available on Orange County Public Transportation buses and campus media. Orange County will also work with regional GoTriangle staff to provide personalized commute assistance to pledge participants during the campaign as well as follow up after the campaign with a survey to learn about participant experience and encourage students to "Be The Change" by continuing their use of multimodal transportation and inviting friends and classmates to join them. The pledge form and follow -up survey will provide Orange County and GoTriangle with requisite data on the type of transportation used, the number of trips taken and total trip mileage to calculate VMT reduction. Lighten Up Campaign: The Orange County TDM Coordinator will be collaborating with TDM Coordinators from both the Town of Chapel Hill and UNC to distribute lights to the public once daylight savings starts. All TDM Coordinators will be canvasing bike shops within our Hotspots to hand out lights to the cyclists who would either stop riding during this darker time of year or not think about bike - commuting during daylight savings time. Transit Academy: The Orange County TDM Coordinator will host the Transit Academy. The Transit Academy will target human service agency staff and their clients, with the goal to leverage the transit options available to the public to help clients get to human service appointments. The focus will be to normalize and increase comfort with riding the bus. This will include transferring to a different bus, loading a bike on to the bus, and what to do if you miss your bus. Commuter Information Stations: The Orange County TDM Coordinator will create commuter information stations in Orange County buildings that are visited by a significant number of County residents and staff. Each station will come with a map of the County's fixed transit routes and park- and - rides, surrounded by route map brochures. There will also be space that will hold information about other alternative commute modes (carpool /vanpool, telework, etc), should the available transit options not fit their particular needs. Enhanced Performance Metrics: Based on the Draft Triangle Regional TDM Success Plan our FY19 worklolan includes innovations in enhanced performance trackina. Outcomes and outputs for marketing efforts and paid advertisements will be compared based on their unit costs to assess their performance in meeting TDM targets (e.g. $ /page view online, $ /listener tuning into radio PSA, etc.). Unit effectiveness measures will also be used to measure the relative impact of different marketing methods, such as the number of STRNC accounts created per promo item delivered. Another innovation aligned with the TDM Success Plan that aims to increase the effectiveness of our work in a dynamic transportation market is tracking external trends to target internal marketing inputs. For example, in the creation of marketing plans we will be tracking cost data of various elements of the transportation network (e.g. - fuel prices, bus fares, parking, etc) to help guide our messaging about which alternative modes might offer the greatest benefits and which audiences might be most receptive to making a change. Enhanced metrics are listed under the applicable items in the workplan and are labelled for ease of identification. Triangle J Council of Governments