OUTBoard agenda 051618 - Laserfiche WebLink

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Ultimately, there could be up to 50 bicycle safety signs at entry points to the county and frequently used bicycle routes. • Campaign Budget. The County's deadline for the final version of the Campaign budget has been extended from April 30 to May 15. • Campaign Posters and Brochures Designs for Campaign posters and brochures are being reviewed and will be developed by the Community Relations Department. At least one different poster from five targeted audiences would be designed. We previously only planned for the following four audiences: There would be one generic poster, one targeted to drivers, one to riders and one to children. We now will add a fifth poster, with an EMS theme for both drivers and cyclists. The posters would be designed in such a way that they all complement each other. • Media First year budget funds of approximately $3,700 have been made available for social media ads on Facebook, Instagram and Twitter, print and /or radio ads (WCHL Radio, News of Orange, etc.). Audio PSAs will be produced by WCOM Radio. • Branded Swag A modest amount of branded swag (promotional marketing items) has been purchased to promote the campaign: • Table cloth and branded runner for events • Bicycle pins (non- branded) • Reflective bicycle straps • Ink pens • Handlebar bells for kids (non- branded) • Rules of the Road cards in English and Spanish (provided by GoTriangle) • Volunteer gifts We are considering one or two additional swag items. • Campaign Launch The Campaign Launch will be June 5th with a presentation to the BOCC. The video PSAs will be shown, and several participants from the Cedar Ridge Video Club will be recognized. FINANCIAL IMPACT: There is no immediate financial impact associated with this item. Budgeted funds from FY 17/18 are being utilized. RECOMMENDATION(S): Staff recommends that the OUTBoard: 1. Receive information; and 2. Provide any comments or direction that the Board might have. 36