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14 <br /> <br />• Production of four (4) video PSAs; purchase of branded marketing items, in <br />collaboration of the Cedar Ridge High School Videography Club and numerous <br />community volunteers and OUTBoard members. A list recognizing all Video PSA <br />volunteers is provided in Attachment 1. <br />• Bike rodeo/helmet initiative in collaboration with the Sheriff’s Department; and <br />• The design and installation of road signs in collaboration with the North Carolina <br />Department of Transportation (NCDOT) and the Department of Environment, <br />Agriculture, Parks and Recreation (DEAPR) (for sign installation). <br /> <br />Next Steps <br />• Staff and the BSIS will continue to work on: <br />o The design and production of brochures and posters; <br />o Website design and launch, and <br />o Circulation of the video PSAs. <br />• Attendance at local events will begin on July 1 at the Picnic in the Park at the Farmers’ <br />Market Pavilion in Hillsborough. <br />• The exact date for a Bike Rodeo will be coordinated with the Sheriff’s Department. <br />• Social media ads and posts, and radio ads will be underway by late summer. <br />• Road sign installation will occur in late summer or early fall, following completion of <br />encroachment agreements with NCDOT. The encroachment agreements will come to <br />the BOCC for approval on June 19. <br /> <br />Abigaile Pittman made the following PowerPoint presentation: <br /> <br />Bicycle Safety Campaign <br />Launch Activities <br />June 5, 2018 <br />Item 4-b <br /> <br />Background: <br /> Campaign designed to foster mutual respect and shared interest in road safety between <br />motorists and cyclists. <br /> Funds in FY 17/18: $10,000 from the General Fund and $5,000 from the Visitors Bureau <br />Occupancy Tax. <br /> BOCC received an Information Item at its May 1, 2018 meeting. <br /> <br />Bicycle Safety Campaign Logo Versions <br /> <br />Bicycle Safety Campaign Road Signs <br /> <br />Video Public Service Announcements (PSAs) <br />The Cedar Ridge High School Videography Club and several media professionals from the <br />community have worked with the Bicycle Safety Implementation Subcommittee to produce four <br />(4) video PSAs. Left to right: Jim Fink, Media Producer; Dario Muller, Rivers Andrews, Luis <br />Guiterrez, Zeke Cambey, Cameron Chaney, Madelyn Compton – Cedar Ridge Videography <br />Club members <br /> <br />Introduction of Videography Club Students and others from Cedar Ridge High School <br />that are here tonight <br /> Andrea DeGette, Videography Instructor