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14 <br /> <br />• Production of four (4) video PSAs; purchase of branded marketing items, in 1 <br />collaboration of the Cedar Ridge High School Videography Club and numerous 2 <br />community volunteers and OUTBoard members. A list recognizing all Video PSA 3 <br />volunteers is provided in Attachment 1. 4 <br />• Bike rodeo/helmet initiative in collaboration with the Sheriff’s Department; and 5 <br />• The design and installation of road signs in collaboration with the North Carolina 6 <br />Department of Transportation (NCDOT) and the Department of Environment, 7 <br />Agriculture, Parks and Recreation (DEAPR) (for sign installation). 8 <br /> 9 <br />Next Steps 10 <br />• Staff and the BSIS will continue to work on: 11 <br />o The design and production of brochures and posters; 12 <br />o W ebsite design and launch, and 13 <br />o Circulation of the video PSAs. 14 <br />• Attendance at local events will begin on July 1 at the Picnic in the Park at the Farmers’ 15 <br />Market Pavilion in Hillsborough. 16 <br />• The exact date for a Bike Rodeo will be coordinated with the Sheriff’s Department. 17 <br />• Social media ads and posts, and radio ads will be underway by late summer. 18 <br />• Road sign installation will occur in late summer or early fall, following completion of 19 <br />encroachment agreements with NCDOT. The encroachment agreements will come to 20 <br />the BOCC for approval on June 19. 21 <br /> 22 <br />Abigaile Pittman made the following PowerPoint presentation: 23 <br /> 24 <br />Bicycle Safety Campaign 25 <br />Launch Activities 26 <br />June 5, 2018 27 <br />Item 4-b 28 <br /> 29 <br />Background: 30 <br /> Campaign designed to foster mutual respect and shared interest in road safety between 31 <br />motorists and cyclists. 32 <br /> Funds in FY 17/18: $10,000 from the General Fund and $5,000 from the Visitors Bureau 33 <br />Occupancy Tax. 34 <br /> BOCC received an Information Item at its May 1, 2018 meeting. 35 <br /> 36 <br />Bicycle Safety Campaign Logo Versions 37 <br /> 38 <br />Bicycle Safety Campaign Road Signs 39 <br /> 40 <br />Video Public Service Announcements (PSAs) 41 <br />The Cedar Ridge High School Videography Club and several media professionals from the 42 <br />community have worked with the Bicycle Safety Implementation Subcommittee to produce four 43 <br />(4) video PSAs. Left to right: Jim Fink, Media Producer; Dario Muller, Rivers Andrews, Luis 44 <br />Guiterrez, Zeke Cambey, Cameron Chaney, Madelyn Compton – Cedar Ridge Videography 45 <br />Club members 46 <br /> 47 <br />Introduction of Videography Club Students and others from Cedar Ridge High School 48 <br />that are here tonight 49 <br /> Andrea DeGette, Videography Instructor 50