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Attachment B <br />SCOPE OF WORK <br />VISIT NC FARMS MOBILE APP PROJECT - ORANGE COUNTY <br />Orange County (the "GRANTEE ") will dedicate a mobile app administrator and <br />communication specialist to: <br />• Coordinate within the county to assemble a comprehensive list of farm destinations <br />and rural assets based, how the farms are connected within the community, be it farm <br />to table restaurants, farmers markets, special events, etc. <br />• Learn and manage the administrative back -end of the mobile app website to manage <br />the data -based content. <br />• Accept and complete the ongoing changes throughout the seasons within the <br />spreadsheet from farms and other assets in a timely manner, for real time accuracy. <br />• Compile and distribute promotional content for the mobile app push notifications to <br />maximize app download, usage and interest. (Seasonal for u -pick operations, special <br />event -based and similar.) <br />• Serve as the communication point person, both within the county and to the <br />community - and ongoing - to maximize farm and other asset participation to boost <br />ag -based economic development. <br />• Enhance the mobile app with new assets, ongoing. <br />• Seek out marketing opportunities to share the mobile app and to enhance the <br />download and usage by residents and tourists alike. <br />• Manage the distribution of mobile app deliverables to help promote the tool in the <br />community and identify new ways to raise mobile app awareness, ongoing. (Banners, <br />posters, buttons, clings, etc.) <br />• Monitors analytics /usage to measure impacts and results. <br />In return, the NC Department of Agriculture & Consumer Services (the "GRANTOR" or <br />"AGENCY ") will reimburse the Grantee for deliverables and mobile push notifications related to <br />the application's launch up to $6,850. The timeline for the project is outline in Table B.1. The <br />details are in Tables B.2 and B.3 below. The Grantee will be obtaining estimates from Julie <br />Schmidt, Owner and Creative Director of Yellow Dog: Creative, and send them to the Grantor <br />before starting the project. <br />TABLE B.1: Timeline <br />What <br />When <br />Mobile App Development <br />June 2014 <br />Live Test <br />October 2017 <br />Mobile App Presentation to County Stakeholders /Commissioners <br />Early 2018 <br />Mobile App Launch to Public <br />1 st Quarter of 2018 <br />Orange County Ag Summit <br />February 2018 <br />Mobile App Marketing <br />1st Quarter of 2018 and ongoing <br />