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<br />ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br /> <br />ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: June 5, 2018 <br /> Action Agenda <br /> Item No. 4-b <br /> <br />SUBJECT: Bicycle Safety Campaign Presentation <br /> <br />DEPARTMENT: Planning and Inspections <br /> <br /> <br />ATTACHMENT(S): <br />1) Recognition of All Video PSA <br />Volunteers <br /> <br /> <br /> <br /> <br /> <br />INFORMATION CONTACT: <br />Abigaile Pittman, 919-245-2567 <br />Tom Altieri, 919-245-2579 <br />Craig Benedict, 919-245-2592 <br /> <br /> <br /> <br />PURPOSE: To receive a presentation from Planning staff regarding initial activities of the <br />Bicycle Safety Campaign, review several video public service announcements (PSAs) <br />completed by the Cedar Ridge High School Videography Club; and recognize the Videography <br />students and their instructor. <br /> <br />BACKGROUND: The Board of County Commissioners received a Bicycle Safety Campaign <br />Information Item at its May 1, 2018 meeting. Tonight’s presentation is an update of the <br />Campaign work. <br /> <br />The Bicycle Safety Implementation Subcommittee (BSIS) of the OUTBoard was formed by the <br />OUTBoard in June 2017 to begin implementation of the “Drive Safely, Ride Safely” Campaign <br />developed by the Bicycle Safety Task Force (BSTF) through its work in 2016-2017. The <br />Campaign is designed to foster mutual respect and shared interest in road safety between <br />motorists and cyclists. <br /> <br />Initial Campaign Launch Activities <br />• The following activities have been, or are in the process of being completed in <br />collaboration with the Community Relations Department: <br />o The creation of the slogan ‘Ride Safely Drive Safely’ and logo; <br />o Design and distribution of brochures and posters; <br />o Social media ads and posts, and radio ads; and <br />o The design and launch of the orangecountyncbicyclesafety.com website; in <br />collaboration with the Community Relations Department. <br /> <br />• Production of four (4) video PSAs; purchase of branded marketing items, in collaboration <br />of the Cedar Ridge High School Videography Club and numerous community volunteers <br />and OUTBoard members. A list recognizing all Video PSA volunteers is provided <br />in Attachment 1. <br /> <br />1