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30 Voters in the Midwest and Mountain states regions are the most concerned about the loss of farmland due to development. And, overall, women are more concerned about this issue than men with forty -six percent (46 %) of women saying they are "very concerned" about this issue compared to thirty -five percent (3 5 %) of men. THE TARRAl` CE GROUP dine 2 21, 2001 N= 1,024 / t 3.1 % M.O.E A1r o -icall f ln7nland 7 isl Please tell me how concerned you are about each particular issue. Public schools educating children Gasoline prices Pesticide residue on agriculture Development of farmland Unsafe meat sold In stores Genetically modified foods Contaminated drinking water Famlly /friends laid off from work Nuclear missile attack U/O IV /O LV /O OU /O 4U /O JV /O OW/0 /U /O OU /O 7V /O IUU /O Concerned ❑ Not concerned • Eighth) -one percent (81%) of American voters want their food to come from within the United States. Furthermore, a majority (52 %) want their food to come from their own state. These statistics help explain pressures on the food industry to label products for their country of origin. • Sixty percent (60 %) of American voters "sometimes" or "frequently" read labels before buying products. Another 44% of voters say that they have bought products that are grown organically within the last year. Seventy percent (70 %) of voters report that they have bought something directly from a farmer during the last year. Fifty -four percent (54 %) report that they have bought from a farmers' market and 40% report that they have bought from a stand. These are high figures, reflecting a strong undercurrent in the American marketplace. Voters in the Northeast, South, and West regions are the most likely to purchase food directly from a farmer, such as at a farm stand or farmers' market. Rural area voters and voters between the ages of 35 and 64 are also more likely to purchase food directly. • Seventy -eight percent (78%) of the American electorate is aware of the income support program to our nation's farmers. Awareness is strongest among voters in the Mountain States and Central Plains regions. Page 2 F/irh 29% 29% 32% <:7 34% 37% 42% 54% U/O IV /O LV /O OU /O 4U /O JV /O OW/0 /U /O OU /O 7V /O IUU /O Concerned ❑ Not concerned • Eighth) -one percent (81%) of American voters want their food to come from within the United States. Furthermore, a majority (52 %) want their food to come from their own state. These statistics help explain pressures on the food industry to label products for their country of origin. • Sixty percent (60 %) of American voters "sometimes" or "frequently" read labels before buying products. Another 44% of voters say that they have bought products that are grown organically within the last year. Seventy percent (70 %) of voters report that they have bought something directly from a farmer during the last year. Fifty -four percent (54 %) report that they have bought from a farmers' market and 40% report that they have bought from a stand. These are high figures, reflecting a strong undercurrent in the American marketplace. Voters in the Northeast, South, and West regions are the most likely to purchase food directly from a farmer, such as at a farm stand or farmers' market. Rural area voters and voters between the ages of 35 and 64 are also more likely to purchase food directly. • Seventy -eight percent (78%) of the American electorate is aware of the income support program to our nation's farmers. Awareness is strongest among voters in the Mountain States and Central Plains regions. Page 2