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<br /> <br />targeted audiences would be designed as follows: 1) Generic; 2) Drivers; 3) Riders; and <br />4) Children. They would be designed to complement each other. <br /> <br />Media <br />First year budget funds have been made available for social media ads on Facebook, <br />Instagram and Twitter. Funds have been also made available for print and/or radio ads <br />as well (WCHL Radio, News of Orange, etc.). Audio PSAs will be put out on WCOM <br />Radio. <br /> <br />Branded Swag <br />A modest amount of branded swag (promotional marketing items) will be purchased to <br />promote the campaign. The BSIS chose to emphasize the more permanent messaging <br />provided by road signage and video PSAs. <br /> <br />Bike Rodeo/Bicycle Helmet Initiative <br />Sheriff Blackwood has obtained numerous bicycle helmets from NCDOT and other grant <br />sources. He has agreed to assist the BSIS with a Bike Rodeo for children this year. The <br />exact date and details are still to be worked out. <br /> <br />Campaign Launch <br />The Campaign Launch will be June 5th with a presentation to the BOCC. The video PSAs <br />will be shown, and several participants from the Cedar Ridge Video Club will also be <br />recognized. <br /> <br />A request for the Campaign sign encroachments may also be on the June 5 BOCC <br />agenda. <br /> <br />‘Drive Safely, Ride Safely’ Campaign Logos <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />Vertical Version of the Campaign Logo <br />3