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PLANNING & INSPECTIONS DEPARTMENT <br />Craig N. Benedict, AICP, Director <br />Administration <br />(919) 245-2575 <br />(919) 644-3002 (FAX) <br />www.orangecountync.gov <br />131 W. Margaret Lane <br />Suite 201 <br />P. O. Box 8181 <br />Hillsborough, NC 27278 <br /> <br />MEMORANDUM <br /> <br /> TO: Board of County Commissioners <br /> FROM: Abigaile Pittman, Transportation/Land Use Planner <br />Craig Benedict, Orange County Planning Director <br />Tom Altieri, Comprehensive Planning Supervisor <br /> <br /> DATE: May 1, 2018 <br /> SUBJECT: Information Item - Update on Activities of the Bicycle Safety <br />Implementation Subcommittee (BSIS) of the Orange Unified <br />Transportation Board (OUTBoard) <br /> <br /> <br />Background <br />The BSIS of the OUTBoard was formed by the OUTBoard in June 2017 to begin <br />implementation of the “Drive Safely, Ride Safely” Campaign developed by the Bicycle <br />Safety Task Force (BSTF) through its work in 2016-2017. Funds for the Bicycle Safety <br />Campaign were provided in FY 17/18, $10,000 from the General Fund and $5,000 from <br />the Visitors Bureau Occupancy Tax. The Campaign is designed to foster mutual respect <br />and shared interest in road safety between motorists and cyclists. First year tasks include <br />motorist and cyclist education, with local signage and messaging that focuses on <br />common-sense safety, and sharing the road. Recommended safety practices emphasize <br />safe passing, the importance of motorists and cyclists yielding to emergency vehicles, <br />best practices for large groups of riders, and safety equipment for bicycles. <br /> <br />Campaign Logos <br />A primary component of cohesive Campaign messaging involves establishing a <br />Campaign brand that will assist the public in becoming more familiar with messaging <br />based on seeing an identifiable logo displayed on various informational pieces. The logos <br />shown at the end of this memo were developed with assistance from the Orange County <br />Community Relations Department and recommended by the OUTBoard and it’s BSIS as <br />the ‘Drive Safely, Ride Safely’ Campaign logo. The design concept is based on the overall <br />vision of the Campaign messaging and each version is intended for specific applications. <br /> <br />The vertical version of the logo is intended to be used on planned local road signage and <br />other messaging such as brochures, posters, branded swag (promotional merchandise), <br />and video public service announcements (PSAs). The horizontal version of the logo was <br />developed for use on smaller more rectangular types of messaging such as bumper <br />stickers. The black and white version of the logo was developed for use on small branded <br />swag items such as pens and reflective bike straps, where it will be more visible and cost- <br />effective. <br /> <br /> <br />1