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Approved3/21/18 5 Nish Trivedi shared the“tapestry segmentation” graphic that categorizes people withwords like “urban chic” and 215 “young and restless.”Several questions were asked about this graphic, which Nish Trivedi noted.216 217 Alex Castro spoke about the increase traffic he has noticed during commute hours going both directions.218 219 Nish Trivedi continued with the presentation, showing a slide that noted areas for tourismalong NC 54 including the 220 RigmorHouseand Anderson Community Park.221 222 Nish Trivedisaid the study showed that wayfinding signs are needed. 223 224 Alex Castro noted the map of tourist attractions isn’t even good enough for people who know the area to easily 225 identify the places. Nish pointed out that tourism is an important element of the study and this area has strong 226 potential in the tourism market.227 228 Heidi Perry asked if UNC got notifiedto enhance public feedback to the study. Nish Trivedi notedto ask.229 230 Alex Castro said the Town of Hillsborough has very good wayfinding signs.231 232 Nish Trivedi showed amap indicating nodes. He shared a partial list of the shareholder group, which has 100 entities 233 on it. Committee members suggested adding Orange County Parks and Recreationand the Town of Carrboro if 234 they’re not on the list.Nish pointed out they were and the list continues to grow.235 236 NishTrivedi shared the project website, which is nc54west.com. He reviewed that there is an interactive map on that 237 website where people can leave comments. 238 239 Heidi Perry asked if all the regionaltransit groupsare included on the shareholders list.Nish Trivedi answered yes. 240 241 Alex Castro said Alamance County used to run a commuter bus from Burlington to UNC. He thought they used to 242 park it and run it backfor the reverse commute and he asked whether it is still running. Heidi Perry answeredthere 243 are at least four runs at each peak. Abigaile Pittman said she can get information on that. 244 245 Alex Castro said he lives along this corridor,near Saxapahaw. He said there is reverse trafficas well. In the 246 afternoon,there is eastbound traffic instead of just westbound. Nish Trivedi said it was a conclusion of the study that247 the nodes at the ends are generating the traffic rather than the corridor generating the traffic. 248 249 Art Menius said it’s almost a one-to-oneexchange of people going to work in Orange and Alamancecounties.250 251 Heidi Perry asked if astudy has been done to determine where bus routes could be added. Nish Trivedi answeredas 252 staff we have made sure transit is included as an important element in the plan. It wasalso brought up aspart of the 253 workshops, which took place in Orange County, Graham and Carrboro(one in each location).254 255 Heidi Perry asked how many people cameto the workshops.Nish Trivedi answered 21inGraham, more than 35 in 256 Orange County,and he did not have the Carrboro number with him. Heidi Perry said lessthan 100 people are 257 making a decision about a road that has somany people on it. 258 259 Alex Castro said UNC Healthcareworkers have different hours. He asked how many there are and when are they 260 comingto work.He and Heidi Perry advocated for getting that information. 261 262 Heidi Perrysuggested If people along the corridor are trying to go from one end to the other, maybe a transportation 263 service can be provided.264 265 Alex Castro said traffic counts reflect vehicle counts. Alex Castro said it’s his observation that during peaktraffic 266 times 90 percent of the vehicles have single occupants.267 268