OUTBoard agenda 041818 - Laserfiche WebLink

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pens and reflective bike straps, where it will be more visible and cost - effective. See Attachment 1. • Campaign Website An Orange County Bicycle Safety Website, linked to the County's website, will be created. Website content will be populated by the BSIS members. The website design, outline, placement and monitoring has been discussed at length with the Community Relations Department. An outline of the website content is provided in Attachment 2 to this memorandum. • Campaign Signage The North Carolina Department of Transportation ( NCDOT) has given permission to place bicycle safety signs on NCDOT right- of -way, but signs may not be posted on the same support as their signs. The Campaign signs will be metal and present the Campaign logo. Ultimately, encroachment agreements will be required for the NCDOT road signs, subject to Board of County Commissioners (BOCCO review prior to submission. A request for the Campaign sign encroachments will be on the June 5 BOCC agenda. The number of signs for Year 1 will be determined by the budget. Around 7 -8 signs will be co- located with proposed Rural Buffer signs. Ultimately, there could be up to 50 bicycle safety signs at entry points to the county and frequently used bicycle routes. Details regarding sign posts, installation and cost estimates will be finalized by the end of April. • Campaign Budget. A final version of the Campaign budget will be finalized by the end of April. • Campaign Posters and Brochures Designs for Campaign posters and brochures are being reviewed and will be developed by the Community Relations Department. At least one different poster from four targeted audiences would be designed: There would be one generic poster, one targeted to drivers, one to riders and one to children. They would be designed in such a way that they all complement each other. • Media First year budget funds have been made available for social media ads on Facebook, Instagram and Twitter. Funds have been also made available for print and /or radio ads as well (WCHL Radio, News of Orange, etc.). Audio PSAs will be put out on WCOM Radio. • Branded Swag A modest amount of branded swag (promotional marketing items) will be purchased to promote the campaign. The BSIS chose to emphasize the more permanent messaging provided by road signage and video PSAs. • Bike Rodeo /Bicycle Helmet Initiative Sheriff Blackwood has numerous bicycle helmets obtained from NCDOT and other grant sources. He has agreed to assist the BSIS with a Bike Rodeo for children this year. The exact date and details are still to be worked out.