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What is the scope of the challenge? <br />•Getting community engagement & investment in transforming the culture <br />•Reduce high risk drinking behaviors & alcohol-related consequences <br />•Implementing sustainable strategies for addressing: <br />•Immediate health/safety impacts for students <br />•Health/safety impacts in downtown area <br />•Secondary impacts for neighborhoods, e.g. property values, families <br />•Change student perception of inconsistent enforcement & seeming lack of consequences for “repeat offender” residences <br />•Develop strategies to maximize consistent training for servers & maximize certainty, timeliness, consistency, & equity in consequences for bar/restaurant violations