Orange County NC Website
25 <br /> <br />Commissioner McKee said he will vote for this motion, but he will continue to try and find 1 <br />a way to delay these other projects, due to budget constraints. 2 <br /> 3 <br />VOTE: UNANIMOUS 4 <br /> 5 <br />c. Framework for 2018 Orange County Economic Development Summit 6 <br />The Board considered voting to approve and authorize staff to proceed with a 7 <br />framework option allowing staff time to plan the event and to hire any outside 8 <br />consultants/planners needed; and to identify one or more of the topics to be discussed in 9 <br />conjunction with the selected option. 10 <br /> 11 <br />Todd McGee, Communications Director, reviewed the following information: 12 <br /> 13 <br />BACKGROUND: 14 <br />The Board of County Commissioners appropriated $30,000 in the FY 2017-18 budget from the 15 <br />Article 46 sales tax to host an Economic Development Summit. Staff solicited potential topics 16 <br />from the BOCC in February and has developed three options based around that feedback. 17 <br /> 18 <br />Option 1: Summit on the Hill 19 <br />In conjunction with WCHL radio (1360 AM and 97.9 FM), this would be a live discussion about 20 <br />the County’s economic development efforts focused up to four areas. The program would be 21 <br />broadcast live on WCHL on Wednesday, June 13, 2018, from 3-7 p.m. during the drive-time 22 <br />hours, which would provide maximum audience. The radio station’s programming is also live-23 <br />streamed via its website, which would make it accessible to people throughout Orange County. 24 <br /> 25 <br />One hour of programming would be devoted to each of four topics (a different topic each hour) 26 <br />with unique panels of experts, including members of the Board of Commissioners and local 27 <br />stakeholders, to discuss and respond to questions from listeners. All the programming would be 28 <br />archived on WCHL’s website (Chapelboro.com), providing a Listen on Demand option that 29 <br />could be promoted for the rest of the year. 30 <br /> 31 <br />WCHL would conduct extensive promotion in the six weeks leading up to the event, including 32 <br />creating a social media hashtag to provide the community an avenue to submit questions and 33 <br />comments before and during the broadcast. The County would also extensively promote the 34 <br />event through social media, the website and electronic publications. Panelists would be able to 35 <br />respond in realtime to comments submitted by listeners. After the event, WCHL would host a 36 <br />reception with other community leaders at University Mall. 37 <br /> 38 <br />The radio station would handle all logistics (reaching out to panelists, coordinating 39 <br />appearances, recording promos, etc.) for the program and for the reception afterwards. 40 <br /> 41 <br />This option provides an opportunity to spread the message of the County’s economic 42 <br />development efforts to a wider audience. Members of the BOCC would have the opportunity to 43 <br />interact directly with residents through the social media component and/or questions called in 44 <br />during the show. Pre-recorded segments from individuals who have received Arts Commission 45 <br />or Economic Development grants or started out in the Piedmont Food and Agricultural 46 <br />Processing Center (PFAP) or LAUNCH would highlight local successes, emphasizing the 47 <br />County’s efforts to boost local businesses and start-ups. 48 <br /> 49 <br />Option 2: A live event to be held in the fall 50