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advocates to allow all to see both the possibilities and the obstacles that exist for <br />cycling on rural county roads. <br />5.Have a county-wide contest to produce PSA posters or videos as a way to <br />bring in citizen participation. Prepare a series of PSAs to air on local radio and <br />television stations and in the local newspapers, and as posters around Orange <br />County, as have been promoted in other locations: See sample posters in <br />Appendix A. Contact the Journalism school at UNC to see if they would be <br />interested in helping create these spots and helping us determine the correct <br />venues for placing them. <br />6.Meet with the regional director of Active Routes to School and with school PE <br />instructors to be sure they are aware of the Bike and Pedestrian Safety program <br />available on NCDOT’s website. 5 <br />7.Support BikeWalk NC in its efforts to produce a statewide online education <br />class6 that could be utilized in Driver’s Ed classes, for driving offenders that are <br />seeking to reduce points on their insurance, and it even has a component for the <br />younger ages who are mainly pedestrians. <br />8.Utilize national resources such as the National Highway Traffic Safety <br />Administration,7 People for Bikes,8 and the Alliance for Biking and Walking9 for <br />materials that can be used locally. <br />9.Create and promote an interactive wiki map that cyclists and motorists can use <br />to identify spots that need attention to improve safety. (The map could be <br />referenced on all of the posters and other PSAs.) <br />10.Examine bicycling in Orange County as an economic development tool by <br />sending a local staff person (or someone from Orange County Visitors Bureau) to <br />the Bicycle Tourism conference in San Diego, CA, being held Nov. 4–7 in 2015.10 <br />11.Pursue a tourism (or other) grant to fund bicycling safety and share the road <br />public service announcements on popular local AM/FM radio stations. <br />12.Include a line item in the budget for county funding to use as grant-matching <br />funding. <br />13.Improve bicycle infrastructure in the community. Instruct staff to review with the <br />OUTBoard roads that are scheduled for resurfacing and recommend 4-foot <br />shoulders on roads identified as rural bikeways. <br />14.Explore lowering speed limits on some rural county roads to 40 mph. Begin with <br />a pilot on Dairyland Road. This reduction in speed was recently approved by <br />NCDOT for a small section of Old 86 (from Calvander to the Carrboro Town <br />Limit). <br />15.Discuss with the NC DOT (District Seven Engineer) the implementation of <br />roadways safety shoulders (costing $500,000 or less) at blind hills and curves on <br />highly used bike routes. One of the following locations could be used as a pilot <br />for this safety measure: <br />•Sugar Ridge area of Orange Grove Road <br />3