OUTBoard agenda 092017 - Laserfiche WebLink

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Heidi Perry said that Chapel Hill’s buses are labeled “Chapel Hill Transit.” 217 218 Peter Murphy added that the buses just have to be labeled in such a way that it implies that they are for the public. 219 220 Heidi Perry commented that the bus is not just used as one community’s bus. 221 222 Theo Letman agreed and said that making the “public” part clear is a NCDOT regulation. 223 224 Art Menius said that he liked how the department was proposing to make it “Orange County Public Transportation” 225 instead of continuing the acronym. 226 227 Theo Letman said that the department is changing the uniforms and other gear to reflect the new name. 228 229 Alex Castro asked for clarification regarding the new name – is it Orange Public Transit or Orange County Public 230 Transportation? 231 232 Theo Letman said that the new name is proposed to be “Orange County Public Transportation” but “Public Transit” 233 will be put on the side of the vehicles. 234 235 Jenn Sykes asked about if painting the buses orange for branding would be financially feasible. 236 237 Peter Murphy said that the department had one orange bus, but there were lots of ideas kicked around with the 238 media department staff about what would work the best for the rebranding. NCDOT provides white buses and they 239 will pay up to $500 for the lettering on the buses. NCDOT has specific requirements about what has to be on the 240 bus: the phone number has to be on both sides of the bus and the name has to be clearly written (no acronym). 241 Painting the buses would be out of the County’s budget. 242 243 Heidi Perry said that it took Chapel Hill a long time to get its website address www.chtransit.com. Is there a quick 244 timeline for Orange County Public Transportation’s website? 245 246 Theo Letman responded that Staff has been working with Jim Northrup in IT. It is going to be an easier web 247 address and the site will include places for public comment, scheduling information and other important 248 components. 249 250 Alex Castro asked if Orange Public Transit can connect electronically to Chapel Hill Transit or Go Triangle and if 251 the County is going to be a part of that consortium. 252 253 Peter Murphy answered that the consortium to which he is referencing is tied to a call center, and the County’s 254 transit services are not part of that. Since the bulk of the County’s calls are not for fixed-route transit, the call center 255 model does not fit with most callers’ needs at this point in time. Many calls from Orange County riders are for 256 medical transportation services, which take more detailed knowledge and time and are handled by County staff. As 257 fixed route transit grows in the County, the call center system may be considered. Currently, Orange County bus 258 routes are on Google Maps, which will also show Chapel Hill Transit and Go Triangle routes, and shows how to 259 connect to a stop, including the walking distance. Orange County is also tied into Go Triangle’s mapping system 260 and is continuing to work with their partners. 261 262 Theo Letman added that he has been talking with partners at MPO meetings about connectivity and how it is hard 263 for riders to navigate to Durham and Raleigh and other local destinations, and how everyone should work together 264 to do a better job at connecting and helping with the commutes for riders. Mr. Letman shifted the discussion to a 265 new brochure (see presentation) and drew attention to efforts over the next month-and-a-half to market the 266 rebranding with the help of the media department, radio, public television, and other outlets. 267 268 Alex Castro requested large font size on their advertising. 269 270 7