Orange County NC Website
Browse       Search
Notes from August 9, 2017 meeting with Abigaile Pittman, Laurie Paolicelli, Todd <br />McGee and Melissa Blackburn re staff support for Bicycle Safety Implementation <br />Subcommittee <br /> <br /> Focus is bicycle safety/education <br /> Campaign slogan: Drive Safely, Ride Safely <br /> Graphic image/logo needed (Melissa Blackburn) <br /> Social Media: (Todd McGee and Melissa Blackburn) <br />o Facebook – should be static, no comments; can be done as an ad with a <br />link to web page <br />o Website – can be done as a separate page, not necessary to be a page <br />inside the Planning Department site. Can have a title indicating Orange <br />County bicycle safety or something similar. Various software programs to <br />consider: Adobe Muse, Word Press. Link to other sites (prepare list with <br />linkages). Must consider ability to occasionally update. Also, there will be <br />web banner capabilities. Orange County is hiring a company to redesign <br />the county website – probably Civic Plus. <br /> Brochure(s) using logo. Different messages for different target audiences? <br /> Bumper stickers using logo and campaign slogan <br /> Media Venues: see attached list; some spots available. Possibly ask them to <br />match spots for bicycle safety campaign. <br /> Video Ideas: UNC Journalism School students can perhaps participate. <br /> Yard signs using logo and campaign slogan. Partner with Community Watch, <br />etc. <br /> Consult with NCDOT re road signage design criteria. Limited number placed first <br />year. More in subsequent years. <br /> Prepare list of possible community events for campaign exposure. <br /> Identify and development other partnerships to assist with implementation. <br /> 39