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Heidi Perry asked if Staff had thought about doing a “GoOrange” campaign, similar to the “Go Chapel Hill” and 431 other similar campaigns in the region. 432 433 Peter Murphy answered that a campaign like that may seem too sports-oriented. 434 435 Motion by Alex Castro to approve the new logo as “Orange County Public Transit” in all situations. Seconded by 436 Art Menius. 437 Vote: Unanimous 438 439 AGENDA ITEM 5C. ACTIVITIES (THEO LETMAN, PETER MURPHY) 440 441 Heidi Perry asked if the Board could review a slide in the presentation on marketing. 442 443 Peter Murphy responded that the slide was on upcoming activities and that they will discuss this now. 444 445 Alex Castro said that it was his understanding that the AARP grant enables the awardee to apply for a federal grant 446 of a greater amount. 447 448 Janice Tyler said that maybe the AARP money could work as a match for another grant. 449 450 Theo Letman responded that as part of a grant application for bus stop improvements, the AARP grant served as a 451 match for a federal grant that was put towards said improvements. 452 453 Alex Castro said that he had heard that the grant was $50,000. 454 455 Janice Tyler asked what was used as the match before. 456 457 Theo Letman said that the local match was out of County funds. 458 459 Peter Murphy confirmed that the County put-up the matching funds. 460 461 Janice Tyler said that total grant awarded was a little over $10,000. 462 463 Peter Murphy said that the money will be put towards the Simme Seats which do not need any approvals to be 464 installed, they just need a local clearance like for a bus stop sign. He said that the next item is an update on OPT’s 465 major activities, milestones, reviews, site visits. In February, there was a Medicaid and EMT site visit and the 466 department was approved through an entire review process. OPT can now be an EMT provider for the County. In 467 March, TJCOG, a regional government council, provided funding for transportation for Councils on Aging to move 468 seniors via free transportation to nutrition programs where some are eligible for a free meal. For a lot of the folks in 469 this program, OPT drivers are like family to the passengers. During the site visit, the department had everything in 470 order and passed the annual assessment. Members of management and other staff attended an annual 471 transportation training conference (Concord, NC) to learn about new products and ideas. In October, the biggest 472 conference and expo for transportation will be held in Atlanta, GA, with staff attending. Finally, the last item is “Try 473 Transit Week,” which Lisa Berley will discuss. In summary, there will be a transit academy leading up to the Week, to 474 educate people on how the bus systems work in Orange County. Many groups have provided assistance, including 475 the Healthy Carolinians. 476 477 Lisa Berley spoke about Try Transit Week. The week focuses on encouraging people to ride the bus, like David did, 478 and as an incentive, the ride will be free of charge. In addition to Orange County Public Transit, Chapel Hill Transit, 479 and Go Triangle will be the participating transit departments. The Healthy Carolinians, a group out of the County 480 Health Department has a subcommittee called “Access to Care” which assists people in accessing health care in the 481 County and region at large. This subcommittee is working with Ms. Berley to hold the first ever Transit Academy in 482 both Hillsborough and Chapel Hill (8:00am – noon) two weeks before the Try Transit Week. The concept is to offer 483 training to care managers and social workers in the medical field, in schools, and in non-profits, to get the low-down 484 11