Orange County NC Website
Browse       Search
<br />Peter Murphy said that Staff needs feedback on the new logo. He noted that Staff will be taking the logo to the 378 <br />BOCC but first, he would like feedback on the logo from the Board, and asked that the Board support and make a 379 <br />recommendation for the logo change. 380 <br /> 381 <br />Jenn Sykes commented that the logo kind of looks like a wheel. 382 <br /> 383 <br />Peter Murphy noted that the colors are the same as the County’s new colors. 384 <br /> 385 <br />Theo Letman said that the bus drivers voted on the logo. 386 <br /> 387 <br />Heidi Perry said that the logo looks fine but that the font in the logo should be clearer between different sizes. 388 <br /> 389 <br />Theo Letman responded that the graphic designers working on the logo will ensure that the final logos are easy to 390 <br />read at different sizes. 391 <br /> 392 <br />Art Menius asked if there is a way to standardize to Orange County Public Transit, instead of Orange County Public 393 <br />Transportation when talking about buses. 394 <br /> 395 <br />Alex Castro said that even smaller vehicles are part of transit operations, technically operating only transit services. 396 <br /> 397 <br />Ted Triebel asked if they needed a motion to support the logo. 398 <br /> 399 <br />Heidi Perry asked if the vote would just be on the logo. 400 <br /> 401 <br />Peter Murphy answered that yes. He said that the department is looking to rebrand older buses with the new logo 402 <br />too. There is a number of buses that need to be rebranded. 403 <br /> 404 <br />Donna Musson asked about cost of changing to new logo. 405 <br /> 406 <br />Peter Murphy said that they have received quotes. 407 <br /> 408 <br />Theo Letman said that the quotes were for about $20,000. 409 <br /> 410 <br />Peter Murphy said that about a third of the $20,000 is for labeling buses that are blank right now. 411 <br /> 412 <br />Theo Letman said that the phone number for folks to call and get service and the Orange County Public 413 <br />Transportation logo will be labeled on the buses. He showed a mock-up of the labels on a bus (see image in 414 <br />presentation). 415 <br /> 416 <br />Alex Castro asked about the re-branding materials and process. 417 <br /> 418 <br />Peter Murphy said that the labels are just applied straight to the vehicle. 419 <br /> 420 <br />Jenn Sykes asked if any of the buses that are being retrofitted are also close to retirement. Would it be possible to 421 <br />not label certain buses close to retirement? 422 <br /> 423 <br />Theo Letman answered that the buses that need to be retrofitted have about 2 years or more left before retirement. 424 <br />The lead time on getting a vehicle from NCDOT is about a year or better. 425 <br /> 426 <br />Peter Murphy stated that they are looking to do the whole change, to make all buses uniform so that there is no 427 <br />confusion. It the big scheme of things, it is not a huge expense. If there is a bus that happens to be very close to 428 <br />retirement, the department will not spend the money to rebrand it. 429 <br /> 430 <br /> 10