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10 <br /> <br /> <br />Purpose <br />• To establish a financial and programming framework for Orange County’s First Annual <br />Local Festival <br />• Background <br />o FY2017-18 Budget - $15,000 for Local Fest Planning <br />o Funded through Article 46 Sales Tax <br />o Event Planner RFP and Contract <br />• Next Steps <br />o Begin marketing campaign – website, social and traditional media <br />o Formalize contractual relationships with vendors, demonstrators, musicians <br />o Formally secure outside sponsorships <br /> <br />Financial Framework <br />• Raise Funds for Breeze Farm Educational Programming <br />o PLANT Program – training on small scale sustainable farming techniques <br />o Replace revenue raised from Farm to Fork event ($30,000) <br />• Expense Budget <br />o Up to $50,000 <br />o Entertainment, rentals, advertisement, publicity <br />o Expenses financed through Article 46 Sales Tax <br />• Revenue Budget <br />o No general admission fees <br />o Revenue sources <br /> Sponsorships – tiered sponsorship model <br /> Food and beverage sales <br /> Beer Garden <br /> Booth rentals for arts <br /> Charges for some activities <br />o First $30,000 to Breeze Farm <br />o Excess event proceeds to offset event expenses <br /> <br />Programming Framework <br />• Local Festival <br />o Heritage, History, Culture of Orange County <br />o Blackwood Farm Park <br />o Saturday, September 29, 2018 <br /> <br />Evan Hatch, Event Planner, made the following PowerPoint presentation: <br /> <br />LOCALFEST 2018 <br />Blackwood Farm Park, Hillsborough, NC <br /> <br />The 5 W’s OF LOCALFEST <br />• Who – Presented by Orange County, NC Government in support of the Breeze Farm <br />Incubator <br />• What – A local, grassroots festival celebrating and promoting Orange County’s <br />commitment to its heritage, diversity, culture, sustainable living and agriculture. <br />• Where – Blackwood Farm Park, 4215 NC-86, Chapel Hill, NC 27514