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6. Expand Service Hours - Regardless of any contractual service arrangement with 50 <br />Chapel Hill Transit, expansion of'hours is necessary due to the increase in OPT <br />clients needing transportation mid day and weekends. Through community <br />surveys, it has been determined that earlier and later weekday service and <br />Saturday public transportation is needed. To accomplish this would require <br />additional full time drivers. Financial impact to Orange County should be <br />carefully considered. <br />Marketing <br />1. Include OPT Fixed Routes In Gotriangle.org Program - TTA will be <br />responsible for this, but OPT should follow up to ensure its services are included <br />in the trip-making algorithm. There is no associated cost to OPT. <br />1 Create New Marketing Identity - OPT should develop and propose a new <br />identity and logo. The logo should be placed on all vehicles and printed <br />materials. An estimated cost for developing and placement of a new logo is <br />$8,500 for the vehicle marking and $2,500 for brochures and printed materials. <br />Volunteer consultation can be sought through the UNC School of Business, for <br />example, to help defray direct costs. Other options for developing a logo could be <br />through community involvement such as a contest with an award for the chosen <br />logo. The total for this project is $11,000 of which $9,350 is state funds and <br />$1,650 is local match. <br />3. Prepare Marketing Materials -A brochure describing the services with maps <br />and schedules of the fixed routes should be prepared to include Spanish versions <br />of each. Information should also be posted on the County website. The cost is <br />estimated at $2, 500 of which $2,125 is state funds and $375 is local match. <br />4. Update the Website - The website should be updated to reflect the current and <br />proposed changes, and the current location of OPT. <br />5. Prepare Formal Marketing Plan -Discussion of how this might be <br />accomplished should be included as a topic for the proposed TSB retreat. <br />Financial <br />Adjust Current Billing Rates - The billing rates to agencies should be adjusted <br />to match current expense levels. The TSB recommends that the rates reflect only <br />the costs incurred for providing transportation (frilly allocated costs). The