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O SECTION 2: OVERALL ORGANIZATION EFFECTIVENESS <br />FINALREPORT as <br />The majority of these opportunities are low-cost, but they do require staff time <br />commitment to implement, Much of the marketing that works best is a proactive, <br />hands-on approach that involves meeting the likely users and distributing the <br />information Mass media approaches, especially television, are not worth the <br />expense, but the print media remains a good buy. <br />2.3.8. CAPITAL ITEMS <br />Several capital purchases will be required during the five-year time covered by this <br />CTIP. While they are discussed more in Section 4, the major components are: <br />• Continued vehicle replacement program <br />• New radio system to eliminate cross talk with Animal Control <br />• New fareboxes compatible with regional services <br />• New scheduling system <br />These items are discussed further in the next section. <br />Orange County 2-13 <br />COMMUNITY TRANSPORTATION IMPROVEMENT PLAN