Agenda - 01-24-2005-9b - Laserfiche WebLink

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SECTION 2: OVERALL ORGANIZATION EFFECTIVENESS FINAL REPORT a, needs are not "on the radar screen" at the present TTA cannot be recommended as the preferred option at the present time, but may be a viable option several years from now The organizational focus, then is to examining the potential locations for OPT within the Orange County governmental structure, Four potential locations were identified based upon practices at other transit systems in the state: • As a division of Planning • As a division of Public Works • As a division directly reporting to one of the Assistant County Managers (ACM) • As a new department under the ACM. Of these four options, the latter one is recommended. OPT has done a commendable job of coordinating its services with the myriad of other services offered by Orange County , Locating the function within either Planning or Public Works runs the risk of isolating the OPT value from other departments, including the core users in the human service agencies. Establishing OPT under one of the ACM's elevates OPT's profile while maintaining its independence from any perceived allegiance to a single department. The logical ACM report is to the ACM with oversight of the human service agencies, since they remain the main OPT user. OPT becomes independent of any one agency, but remains organizationally close to its customers. OPT should also be elevated to departmental level. The service OPT provides has the potential for affecting the quality of life across all county levels. Elevating OPT to department level could improve the stature of OPT in negotiating with TTA, CHT, and other area services. 2.3.7. MARKETING Along with the expansion of the rural general public services, coordination with TTA and CHT, and new functional location, OPT needs to increase its marketing efforts. As noted, OPT is to be commended for the marketing work it regularly does already, but a higher level of effort is required to promote its recent changes OPT Administration has initiated this process by requesting two design firms to provide price quotes for a new logo and appearance for its vehicles, This change may go so far as to recommend a new name for the system that moves it away from its historic human service connotation The new image will be critical to make the general public service productive. OPT should continue its marketing efforts that are currently in its program, but should expand the program to offer schedules and maps of the general public services The links with CHT, DATA, and TTA should be strengthened so that each system jointly publicizes the availability of the other OPT should also have its general public routes incorporated into the trip planning software at www.gotriangle.org. Orange County 2-12 COMMUNITY TRANSPORTATION IMPROVEMENT PLAN