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Agenda - 01-24-2005-9b
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Agenda - 01-24-2005-9b
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9/2/2008 12:01:26 AM
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BOCC
Date
1/24/2005
Document Type
Agenda
Agenda Item
9b
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Minutes - 20050124
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\Board of County Commissioners\Minutes - Approved\2000's\2005
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SECTION 2: OVERALL ORGANIZATION EFFECTIVENESS <br />FINAL REPORT a, <br />needs are not "on the radar screen" at the present TTA cannot be recommended as <br />the preferred option at the present time, but may be a viable option several years <br />from now <br />The organizational focus, then is to examining the potential locations for OPT within <br />the Orange County governmental structure, Four potential locations were identified <br />based upon practices at other transit systems in the state: <br />• As a division of Planning <br />• As a division of Public Works <br />• As a division directly reporting to one of the Assistant County Managers <br />(ACM) <br />• As a new department under the ACM. <br />Of these four options, the latter one is recommended. OPT has done a <br />commendable job of coordinating its services with the myriad of other services <br />offered by Orange County , Locating the function within either Planning or Public <br />Works runs the risk of isolating the OPT value from other departments, including the <br />core users in the human service agencies. Establishing OPT under one of the <br />ACM's elevates OPT's profile while maintaining its independence from any perceived <br />allegiance to a single department. The logical ACM report is to the ACM with <br />oversight of the human service agencies, since they remain the main OPT user. <br />OPT becomes independent of any one agency, but remains organizationally close to <br />its customers. <br />OPT should also be elevated to departmental level. The service OPT provides has <br />the potential for affecting the quality of life across all county levels. Elevating OPT to <br />department level could improve the stature of OPT in negotiating with TTA, CHT, <br />and other area services. <br />2.3.7. MARKETING <br />Along with the expansion of the rural general public services, coordination with TTA <br />and CHT, and new functional location, OPT needs to increase its marketing efforts. <br />As noted, OPT is to be commended for the marketing work it regularly does already, <br />but a higher level of effort is required to promote its recent changes <br />OPT Administration has initiated this process by requesting two design firms to <br />provide price quotes for a new logo and appearance for its vehicles, This change <br />may go so far as to recommend a new name for the system that moves it away from <br />its historic human service connotation The new image will be critical to make the <br />general public service productive. <br />OPT should continue its marketing efforts that are currently in its program, but <br />should expand the program to offer schedules and maps of the general public <br />services The links with CHT, DATA, and TTA should be strengthened so that each <br />system jointly publicizes the availability of the other OPT should also have its <br />general public routes incorporated into the trip planning software at <br />www.gotriangle.org. <br />Orange County 2-12 <br />COMMUNITY TRANSPORTATION IMPROVEMENT PLAN
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