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<br />Commissioner McKee said there are other festivals in Orange County, and asked if the 1
<br />timing sequence of those events have been compared to the timing of this event. 2
<br />Evan Hatch said Localfest would occur the same weekend as the Carrboro Music 3
<br />festival, but most of Carrboro’s music activities are on Sunday. He said he is unsure about Hog 4
<br />Day. 5
<br />Commissioner McKee said the County has already allocated $15,000 to this event, and 6
<br />now plans to allocate another $50,000. He asked if the receipts come in for $10,000 will 7
<br />another $20,000 be added to give $30,000 to the Breeze Farm. 8
<br />Travis Myren said only the amount raised, up to $30,000, goes to the Breeze Farm. He 9
<br />said if only $5,000 is raised then that is the amount that will go to the Farm. He said the 10
<br />exposure for the County next year would be $50,000. He said there will be a little left from the 11
<br />$15,000 allocated this year, which will be applied to the $50,000. He said the Breeze Farm will 12
<br />only benefit to the extent that funds are raised by the event itself. 13
<br />Commissioner McKee said this information concerns him. He said if this is to replace 14
<br />money to the Breeze Farm, he does not see how $30,000 cannot be given to the Breeze Farm. 15
<br />Commissioner Jacobs asked if there is a target amount for funds raised by 16
<br />sponsorships. 17
<br />Evan Hatch said this is being worked on, and there will be a tiered structure for 18
<br />sponsorships. He said he expects that no individual sponsorship would go over $20,000, but 19
<br />there are currently no targets. 20
<br />Commissioner Rich said Hog Day is September 14-15. 21
<br />Commissioner Rich clarified that the sponsorships will cover the cost of the $50,000 22
<br />being put forth by the County, and asked if the funding source for the money for the Breeze 23
<br />Farm could be identified. 24
<br />Travis Myren said all of the revenue collected by the event, up to $30,000 will go to the 25
<br />Breeze Farm first. He said these revenues will come from sponsorships, sales of food/goods 26
<br />etc., and rentals. 27
<br />Travis Myren said if $30,000 is raised, that amount will go to Breeze Farm, and the 28
<br />County will pay $50,000. He said if the event raises $40,000, then $30,000 will go to Breeze 29
<br />Farm and $10,000 will be applied to the County’s costs. 30
<br />Commissioner Rich said it is important to communicate that this event will feature local 31
<br />artists throughout all areas: musicians, food, beer, artists, etc. 32
<br />Commissioner Price asked if the sponsorship money is expected to cover the County’s 33
<br />$50,000 expenses. 34
<br />Travis Myren said it has not been considered by revenue source, but rather by amount. 35
<br />He said once the Breeze Farm bucket is filled; the County’s expenses can be offset. 36
<br />Commissioner Price asked the $50,000 will come out of the Article 46 sales tax. 37
<br />Travis Myren said this would be part of the Manager’s budget proposal for next year, but 38
<br />the planning/organizing needs to begin due to the event being in September. 39
<br />Commissioner Price said staff is pursuing sponsorships now, and asked if the goal is to 40
<br />cover expenses through these sponsorships. 41
<br />Evan Hatch said that is the goal, but with this being a first year project, there are many 42
<br />unknowns. He said he is dedicated to raising as much revenue as he can, but $50,000 is a 43
<br />large sum. He said it is a goal for now. 44
<br />Commissioner Price asked if any of the necessary entrance road improvements will be 45
<br />completed prior to the event. 46
<br />Bonnie Hammersley said the road will be improved after the event, and is already 47
<br />allocated in the Capital Investment Plan (CIP). She said this event will use the same model as 48
<br />the 250th anniversary by shuttling people from offsite locations. She said the exact finances are 49
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