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6—3 Orange County Comprehensive Parks and Recreation Master Plan CHAPTER 6 - Community Needs Assessment and Public Input 6 In all, a total of 520 county residents responded to the survey, which is a response rate of 12.2% and a valid statistical sample. Typical response rates for surveys of this type are approximately 10%. The Community Needs Assessment asked 47 questions of the survey recipients, which were broken down into six areas: a. Parks and Recreation Facility Usage b. General Information c. Recreation Activity Participation d. Future Recreation Programs / Activities e. Future Parks and Recreation Facilities f. Financing Recreation and Park Facility Development 4. Supplemental Community Needs Assessments As noted above, the statistical random-sample survey, while a valid statistical survey, was in need of elaboration due to high proportion of persons unfamiliar with County facilities, and under- representation of minority populations. For example, of the surveys received via the statistical random-sample and online surveys that answered demographic questions, only 42 or 5.7% were African-American respondents. This compares to 12% of the county’s total population. Thus, efforts were needed to try and add additional surveys from the African-American community to have a more representative sample. To address these concerns, a multi-faceted approach was made for Supplemental Community Needs Assessments. These supplemental efforts attempted to solicit responses (to the same questions from the random-sample survey), via the following methods:  An online version of the survey was created and links to the internet survey were publicized to recre- ation and parks mailing lists and open to the general public. This survey was also promoted via news release, social media and email1. This approach yielded an additional 307 responses. The results of this survey may be found in Appendix 6-4.  A targeted survey release to Hispanic community. Sixty copies of the survey (in Spanish, with a link to an English version) with self-addressed, stamped return envelopes were distributed at El Centro Latino in Carrboro and via a summer camp for His- panic children in Hillsborough. Surveys were also handed out at a Movie in the Park event in Efland. However, very few of these surveys have been received to date.  Targeted surveys to African-American community. Copies of the survey with self-addressed, stamped envelopes were handed out at multiple events in Efland and Cedar Grove to a predominantly African- American audience. Thirteen additional surveys were received by this approach.  A Focus Group is being scheduled with members of the Asian community. The results of these focus groups were not part of the survey responses, but are included in the data, findings and recommenda- tions in the Plan. The results of these focus group conversations are included as Appendix 6-5. Some of these outreach efforts remain underway to try and reach target response rates. 67