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MINUTES ORANGE COUNTY BOARD OF HEALTH November 18, 2009 Board of Health Minutes Transcription completed by Anne Miles Cassell 2 November 18, 2009 According to local school data, teen smoking rates have steadily decreased over time in the Chapel Hill-Carrboro City Schools District from 20% in 2001 to 12% in 2007. The percentage of youth who have never smoked increased from 63.2% in 2001 to 72% in 2007. Similarly, the number of high school students who have never smoked increased steadily from 54% in 2001 to 80.7% in 2008 in the Orange County Schools District. TRU Peer Educators pointed out the recent accomplishments from 2008-2009 including: • Orange County TRU program was selected by HWTF to develop 2 statewide media campaigns – 1) TRU campaign message testing for Capstrat, 2) 6 TRU students featured in statewide TRU commercial during Earth Day cigarette butt clean up (to air fall 2009). • Cedar Ridge TRU group planned and hosted a Kick Butts Day Carnival at Wal- Mart Supercenter reaching over 100 community members with tobacco prevention activities and cessation materials. Survivors and Victims of Tobacco Empowerment speaker Reena Roberts, featured in the statewide TRU commercials, cited the event as her first community-based speaking engagement. 13 articles were published about the event. • 5 high school-based TRU clubs completed youth-led prevention activities throughout the year with the assistance of a TRU Club Advisor for each group and the TRU Coordinator. 42 TRU Peer Educators implemented prevention activities throughout the year. • 22 school personnel (13 coaches/health teachers, 9 counselors/nurses) from both school districts trained on 5A’s tobacco cessation method, smokeless tobacco cessation, and/or Quitline NC referral. Quitline NC kits were provided to each of the 5 high schools to assist with 100% Tobacco-Free Schools compliance. • 12 Orange County Health Department staff were trained on 5A’s tobacco cessation method, smokeless tobacco cessation, and Quitline NC referral. Evaluation showed that staff asked and advised clients about their tobacco use at a rate of 100% post-training. • Developed Orange County TRU Facebook Group, Brochure and Peer Educator Manual with assistance from OCHD Health Communications Specialist. 24 students trained using the Peer Educator manual. • 6 local businesses received NC Red Flag materials during TRU Merchant Education presentations at non-compliant stores. • Reached over 1500 youth and adults during health fairs and school and community outreach events. • 545 youth and adults reached through TRU Peer Educator, 5A’s, 100% Tobacco- Free Schools trainings, Tobacco 101 presentations, and other formal presentations. • Received 2009 Kathy Kerr Outstanding Health Education Project Award, NC Society for Public Health Education. Each year, Orange County TRU plans activities for national tobacco awareness days such as the Great American Smokeout. This year the 34th Great American Smokeout is on Thursday, November 19, 2009. In collaboration with both school Districts and Central Region TRU Programs, plans for this year include a multitude of similar activities. Each member took turns pointing out the enormous strides that have been made in tobacco legislation in North Carolina and the nation and the various projects they have