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• Actual shooting in March and April. <br />The group felt that they would like to identify a road with a bridge that will be worked <br />on in the Spring and coordinate with the Sheriff and NCDOT to use it for the videos. <br />The group stated that they would also need to have Subcommittee members present <br />for different stages of the process, especially for the rough shooting; and that it <br />would also be necessary to enlist cyclist volunteers and motorist volunteers for the <br />rough shooting. The group agreed that they would need to send the video class the <br />objective language and semi -final logos, and to summarize some scary encounters <br />such as close passing. <br />The Subcommittee agreed that the would award the video class with $500 to be <br />used for needed equipment as decided by Andrea; that the winning video would be <br />used for the campaign launch; that the other videos would be used on the website. <br />Heidi Perry to the Board of County Commissioners was reviewed and approved <br />subject to a few corrections. Heidi stated that she would make these revisions and <br />send it out. Heidi said that she would draft another letter to the other `video <br />candidates', introducing the bicycle safety campaign and why we think they are a <br />good candidate. <br />F. Discussion of sequencing campaign first year implementation launch activities, and <br />then using this prioritization schedule to inform the budget. - This item was deferred <br />to the next meetina due to a lack of time to review and discuss. <br />G. How do we get more people involved prior to launch? Our homework assignments <br />included reading the article included in the Oct. 4 agenda packet: "Marketing & <br />Education Initiatives for Encouraging Alternative Transportation Use in Decatur" <br />Abigaile Pittman summarized the main eight targets for marketing programs: <br />1. Know your audience; <br />2. Target individuals; <br />33 <br />