Orange County NC Website
The Subcommittee and Laurie Paolicelli reviewed the media venues list that the <br />Visitors Bureau has contracts with (provided in agenda packet). The following points <br />were discussed: <br />• Doing video spots proactively placed on social media for around $200 each; <br />• Doing 10 -15 PSAs; <br />• Orange County's Facebook account; <br />• Orange County's Twitter account; <br />• Orange County's Instagram account; <br />• Orange County's You Tube account; <br />• Best media venues for the campaign to reach motorists and bicyclists including <br />youth would include online versions of newspapers: News of Orange; OC Voice, <br />and Daily Tar Heel; also, the local TV might do a PSA as a public service gift; <br />• Car dealerships such as Gerald Ramone Performance might promote the <br />campaign, and Jill McCullah is his marketing director; <br />• Bicyclists would be best reached through local bike clubs like Chapel Hill Cycling <br />and Tar Wheels; <br />• For print materials: Chapel Hill Magazine (possibly a letter to the editor); News of <br />Orange; the Mebane Enterprise; Daily Tar Heel (for `op eds') will reach residents <br />in southern Orange County; and the Endurance Magazine; <br />• Tabling an event such as the Orange County Agricultural Summit in February at <br />the Whitted Building; <br />• Brochures would be useful at: the Whitted Building; the Chapel Hill and <br />Hillsborough Visitor Bureaus; the two Senior Centers; and at the Schley Grange. <br />• A changing banner on a selected website. Laurie noted that paid banners are <br />around $2,000; <br />• To reach students through other social media, Laurie told the group that Joel <br />Keith has a group of UNC Campus Communicators that help get out key <br />messages in Orange County. This group regularly gathers at the Blue Zone for <br />coffee and they may be willing to assist with the bicycle safety message; <br />• A "Next Door" ad; <br />• Reach out to First Responders (a Fire Council meeting); <br />31 <br />