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regarding logo testing. What do we want out of our logo? Which logo conveys that? <br />For example: harmony between bikes and cars. What are we going to do with <br />feedback? How do we go about market testing the chosen logo? <br />Todd McGee felt that the group was spending too much time with choosing a logo; <br />that we were making things too complicated for ourselves. <br />Art Menius suggested using the former Bicycle Safety Task Force members to get <br />feedback on the final logo options. Some direction would be need to be given about <br />the message we are trying to convey, for example, that there is a need for motorists <br />and cyclists to respect each other and coexist. We want safer roads with mutual <br />respect and people following the law. We want harmony. What message conveys <br />this objective? <br />Abigaile Pittman stated that she would check the Goals adopted with the Bicycle <br />Safety Task Force Report and bring back some suggestions for the logo objective. <br />Todd Jones said that he could set up an online survey for the final logo options. <br />The group decided that yes, they would: <br />1. Use the former BSTF members to get feedback on the final logo <br />options. <br />2. Go on and expand the objective and logo with other posters, etc. <br />D. Reports on homework assignments from September 11, 2017 meeting: <br />1. Search for additional bike safety art, especially with vector graphics (Heidi <br />Perry). Heidi had previously emailed Abigaile several videos. Abigaile <br />showed the videos on the screen in the room via the computer and projector. <br />The group unanimously liked the video of well -known persons on bikes, and <br />they thought that this type of video could engage people with the message. <br />We could also use well -known persons on posters, etc. <br />23 <br />