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OUTBoard agenda 111517
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OUTBoard agenda 111517
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Date
11/15/2017
Meeting Type
Regular Meeting
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Advisory Bd. Minutes
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OUTBoard minutes 111617
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\Advisory Boards and Commissions - Active\Orange Unified Transportation Board\Minutes\2017
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• Todd Jones said that he liked Options 1, 2, 3 and 7. The rest seem to <br />separate cars and bikes so he didn't like them as much. The logo should try <br />to promote harmony between cars and bikes. <br />• Alyson West suggested perhaps continuing a green stripe behind /under the <br />bike and car on the bumper sticker (horizontal) version of Option 7. Alyson <br />also suggested adding `Orange County' under Option 7. There was not full <br />agreement on adding `Orange County' on the logo, but they said it could work <br />on some applications. <br />• Heidi Perry wondered if we could put bikes and cars on the Orange County <br />logo. Todd McGee and Melissa Blackburn said no, that the logo could not be <br />altered. <br />• The Subcommittee reviewed Option 3 as a bumper sticker. <br />• Art Menius suggested making the bike black in all the options. <br />• Melissa Blackburn stated that she would do a color black version and a color <br />white version of Option 7. <br />• The Subcommittee reviewed the Watch For Me website logo that is similar to <br />several designed by Melissa Blackburn. It has two bikes and a car traveling <br />side by side. <br />• The Subcommittee agreed that they did not like ampersands in the logo <br />options. <br />• The consensus of the group was that they liked Option 7 the best. Melissa <br />Blackburn reviewed with the group that she would bring back several <br />iterations of Option 7 by October 13: <br />o A female biker and a male in the car <br />• Continuation of bars behind /under the bike and car <br />• `Orange County' in orange along the bottom of the logo <br />• Option 7 with the graphic from Option 2. <br />C. Discussion of market testing final logo options (Todd Jones). <br />Todd Jones stated that the Subcommittee needs to identify its target market. Our <br />brand isn't known. The group reviewed the article included in the agenda packet <br />22 <br />
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