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Item 5.c. <br />ORANGE COUNTY <br />ORANGE UNIFIED TRANSPORTATION BOARD (OUTBoard) <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: February 21, 2018 <br />Action Agenda <br />Item No. 5.c. <br />SUBJECT: OCPT Rebranding and Marketing <br />DEPARTMENT: Orange County Public Transportation <br />ATTACHMENT(S): <br />1. Bus 2006 Photo <br />INFORMATION CONTACT: <br />Theo Letman, Transit Director, <br />919- 245 -2007 <br />PURPOSE: To receive an update on marketing and rebranding effort undertaken to establish <br />Orange County Public Transportation's identity as a new department within Orange County <br />government and to increase awareness of our services throughout the County. <br />BACKGROUND: OCPT fleet is currently in the installation phase of affixing the OCPT logo on <br />all vehicles. Currently six paratransit buses have been wrapped. <br />RECOMMENDATION: The OCPT staff recommends the OUTBoard: <br />1. Receive and review the information; and provide feedback. <br />19 <br />